2013 Ford WZ Fiesta Launch

2013 Ford WZ Fiesta side font
The new Fiesta is set to make its mark in the small car segment in Australia offering customers the latest technology features in a fuel-efficient package.

The stylish new Fiesta delivers a bold new exterior; new interior fabrics; and brings new technology with the introduction of SYNC™ across the entire Fiesta range.

“Customers want cars that are expressive and fun while offering great fuel economy,” said David Katic, Marketing Manager, Ford Australia. “Fiesta delivers all the excitement drivers are looking for in a car we believe will raise the bar even higher for small cars in Australia.

“Our goal with this Fiesta was to take a car that already offered great fuel efficiency, performance, connectivity and personality, and make it even better for our customers,” Katic added.

Smart new features on new Fiesta line-up
New Fiesta is available in four highly equipped new models including entry-level Ambiente, stylish Trend, high-series Sport and high-performance ST.

2013 Ford WZ Fiesta sync

Ford SYNC™ debuts on Fiesta and is now available across the Fiesta range offering hands-free, voice-activated in-car connectivity with mobile phones and media players including Bluetooth®‡ hands-free and Bluetooth®‡ music streaming. Other standard connectivity features include a USB/iPod§ port and steering wheel mounted audio controls.

“SYNC is an important feature for our tech-savvy customers as it lets them listen to music and stay connected whilst keeping their hands on the wheel and eyes on the road,” Katic said.

Other new standard features available on Ambiente and across the Fiesta range include Cruise Control with steering wheel mounted controls on the 3-spoke leather-wrapped wheel. Front and rear power windows, manual air conditioning, 6-speaker audio system and trip computer join the list of standard features.

2013 Ford WZ Fiesta sync

New to Fiesta is EcoMode, which is a handy software application that measures the driver’s gear shifting where applicable, anticipation (driving as constant as possible) and speed. Those with fuel-efficient driving skills are rewarded with in-car kudos in the form of leaf icons displayed on the instrument cluster.

Safety comes standard on new Fiesta with high strength and ultra-high strength steels in the body structure to ensure rigidity and strength. Seven airbags including driver’s knee bag, ABS with BA and DSC feature on all models.

Hill Launch Assist (HLA) is new to the Fiesta range making it easier to pull away when the vehicle is on a slope without the need to use the parking brake. When a manual-transmission equipped new Fiesta is on a gradient greater than 4%, the vehicle will remain stationary for a short time after the driver releases the brake pedal. During this time, the driver has time to move their foot to the accelerator and pull away. The brakes are then released automatically.  

Additional to the comprehensive standard feature list on Ambiente, Fiesta Trend gains front fog lamps, stylish new 15” x 6” alloy wheels and series badging.

2013 Ford WZ Fiesta dash

Both Ambiente and Trend are available with Ford’s new 1.5-litre Duratec engine, delivering 82 kW and 140 Nm of torque and returning 5.8 l/100km, a 0.3 l/100km improvement on the previous generation 1.6-litre engine. Transmission choices include 6-speed PowerShift dual-clutch or 5-speed manual transmission.

“The new 1.5-litre Duratec offers customers an improvement in both fuel economy and CO2 emissions when compared with the outgoing 1.6-litre whilst still providing customers with power when they need it,” Katic said.

The new Fiesta Sport arrives in December 2013 standard with Ford’s award-wining 1.0-litre EcoBoost engine delivering 92 kW and 170 Nm of torque and 4.9 l/100 km and 115 g/km CO2 when mated to the standard 5-speed manual transmission. A 6-speed PowerShift dual-clutch transmission is optional.

“Ford’s 1.0-litre EcoBoost engine won the International Engine of the Year award in 2012 and has again in 2013 which is a real proof point that the Fiesta Sport is a SMART, high-tech vehicle.”

The Fiesta 1.0-litre EcoBoost also recently won Women’s World Car of the Year as well as taking out the economy car category.

Fiesta Sport arrives with 16”x6” alloy wheels complimented by a sports roof spoiler, front mini-spoiler and Sports series badging for a dynamic and bold exterior look.

The interior receives additional luxury touches including partial leather sport seat inserts, Sony branded audio system with 4.2” colour TFT screen and 8 speakers.

2013 Ford WZ Fiesta rear

Optional on Fiesta Sport is the Sport Executive Pack which includes:

  • Single zone climate control
  • Rear parking sensors
  • Automatic windshield wipers
  • Automatic headlights
  • Perimeter alarm
  • Keyless entry with push button start

Fiesta’s global success
Ford has sold more than 15 million Fiestas worldwide since production started in 1976, and its combination of exciting driving dynamics and strong fuel economy has proved popular with small-car drivers in markets worldwide including in Australia, where it first went on sale in 2004.

myFord Capped Price Servicing˄
As with all Ford vehicles built since 2007, Fiesta offers customers peace of mind with myFord Capped Price Servicing on all models. With myFord Capped Price Servicing, Ford will publish the maximum price you will pay for a standard A or B service at a participating Authorised Ford Dealer. 

2013 WZ Fiesta range





Ambiente 5-door 1.5-litre Duratec 5-spd manual


  1.5-litre Duratec 6-spd PowerShift


Trend 5-door 1.5-litre Duratec 5-spd manual


  1.5-litre Duratec 6-spd PowerShift


Sport 5-door 1.0-litre EcoBoost 5-spd manual


  1.0-litre EcoBoost 6-spd PowerShift






Sports Executive Package (Fiesta Sport)


  • Single zone climate control
  • Rear parking sensors
  • Automatic windshield wipers
  • Automatic headlights
  • Perimeter alarm
  • Keyless entry with push button start
About Chloe Fraser 226 Articles
Chloe has followed her passion for brand management within the industry however still keeps her hand in on the occasional weekend away camping. She still provides editorial support. She has completed a Bachelors degree in Business Studies and works for one of the automotive manufacturers. Chloe has a strong background in English in which she developed a passion for writing. Chloe has grown up with the influence of cars, first learning to drive on the farm at 11 and her interest has heightened since she gained her license. Driving a new car to school every week made her the envy of all her male friends, especially when the car was something special. Chloe has participated in a number of driving courses and brings a unique perspective that is lacking elsewhere.

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