iCAUR to launch in Australia in 2027 with V25 leading local debut

iCAUR V25 heading downunder in 2027

August 27, 2026 Rob Fraser ENVIROCAR Guide, iCAUR Comments Off on iCAUR to launch in Australia in 2027 with V25 leading local debut

iCAUR, the expressive new energy brand from Chery Group, has announced its official entry into the Australian market, with its first products set to arrive in early 2027.

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  • iCAUR enters Australia in 2027, with the V25 confirmed as the first model for the local market
  • Distinctive design and electric performance position iCAUR as a fresh lifestyle-focused new energy brand
  • V25 to make its Australian debut at Everything Electric Sydney in September

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Founded in 2023, iCAUR is designed to redefine the relationship between people and their cars, combining clean-energy technology, distinctive design and a lifestyle-first approach to mobility.

Born for the city but built for adventure,  brings together bold aesthetics, intelligent technology and electric performance, underpinned by the brand’s distinctive “boxy” design language.

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Chery Group’s continued expansion in Australia

The arrival of iCAUR marks another milestone in Chery Group’s continued expansion in Australia. Leading the brand’s local debut will be the iCAUR V25, a distinctive SUV developed to combine intuitive design, premium technology and everyday practicality.

Designed for customers who want a vehicle equally at home in the city and beyond the bitumen. The V25 features distinctive styling, a modern digital cabin and intelligent driver assistance technologies. It brings a fresh proposition to Australia’s rapidly growing SUV market. Appealing to customers seeking a combination of style, technology, capability and individuality.

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Kate Gillis, Head of Brand, iCAUR Australia, said:

“Australia is one of Chery Group’s most important international markets. And we’re delighted to introduce iCAUR as the next step in our long-term growth strategy. iCAUR brings a new energy to the market. Combining striking design with advanced EV technology and a playful, user-centric spirit.

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“Australian motorists have demonstrated a strong appetite for vehicles that combine style, technology and capability. The V25 has been developed to meet those expectations. While bringing a distinctive personality that will appeal to customers looking for something different.

“As we continue expanding our portfolio, iCAUR will allow us to reach a new generation of buyers. Who value adventure, individuality and innovation.”

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The iCAUR V25 will make its Australian public debut at Everything Electric Sydney from 18–20 September 2026. Giving Australian consumers their first opportunity to experience the new model ahead of its local launch.

Further details, including Australian specifications, pricing and final launch timing, will be announced closer to the V25’s arrival in 2027.

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About Rob Fraser 2619 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.
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