Subaru Launches Home Delivery And Free Pick-Up/ Drop-Off For Service

Home delivery is available to customers who purchased their Subaru online or instore. Subaru pioneered the buy online experience with the successful launch of BRZ in 2012, where the car initially sold-out after just three hours of going "live" on the web. In early 2017, the entire Subaru range was made available to buy online.

Car companies are offering enticements to customers but will they continue when and if we overcome the current crisis.  David Brown reports on the efforts of two companies

Subaru Australia has launched home delivery of new Subaru vehicles and complimentary collection and drop-off for vehicle servicing.

Subaru says they pioneered the buy online experience with the successful launch of BRZ sports car in 2012, where the car initially sold-out after just three hours.

Audi has introduced an on-line service where customers can search every new vehicle in dealer stock, put down a $500 reserve on the car of their choice, which is refundable if they don’t purchase and the entire transaction can take place from home, including test drive.

COVID-19 is necessitating extra incentives but changing consumer experiences and habits will likely see them stay.

Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio networkMotoring Minutes have an average daily audience of over 150,000 listeners. Motoring Minutes are also broadcast as part of Overdrive Radio Program, which is broadcast through the Community Radio Network across Australia and has a weekly audience of over 430,000. 

About David Brown 428 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto