Kia Establishes ‘purple m’ start-up to accelerate EV mobility services

Kia establishes ‘PurpleM’ start-uptoaccelerateEVmobilityservices_1

Transport planners have learnt that a service is not just a train, bus or car trip.  It is the whole of journey that can include getting to the train station and access at the other end; getting from the car parking station to your final destination; transferring from one service to another.

Kia realised that if they want to sell more electric vehicles there is a benefit in assisting the whole trip.

Kia has jointly funded a new start up with CODE42’s Urban Mobility Operating System, a mobility platform which integrates autonomous vehicles and transportation services including ride-hailing, fleet management, demand-responsive shuttle and smart logistics.

If you cannot drive your car from door-to-door because of restrictions or the cost of tolls, for example this will allow you to identify and use a service that might include your car, a shuttle service and a train trip to your final destination.

Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio networkMotoring Minutes have an average daily audience of over 150,000 listeners. Motoring Minutes are also broadcast as part of Overdrive Radio Program, which is broadcast through the Community Radio Network across Australia and has a weekly audience of over 450,000.

About David Brown 563 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto