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Kia Establishes ‘purple m’ start-up to accelerate EV mobility services

Kia establishes ‘PurpleM’ start-uptoaccelerateEVmobilityservices_1

Transport planners have learnt that a service is not just a train, bus or car trip.  It is the whole of journey that can include getting to the train station and access at the other end; getting from the car parking station to your final destination; transferring from one service to another.

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Kia realised that if they want to sell more electric vehicles there is a benefit in assisting the whole trip.

Kia has jointly funded a new start up with CODE42’s Urban Mobility Operating System, a mobility platform which integrates autonomous vehicles and transportation services including ride-hailing, fleet management, demand-responsive shuttle and smart logistics.

If you cannot drive your car from door-to-door because of restrictions or the cost of tolls, for example this will allow you to identify and use a service that might include your car, a shuttle service and a train trip to your final destination.

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