BMW launches car data unit

BMW Car DataBMW is enhancing the way it captures and uses the data it can collect from your car.

BMW CarData, enables customised service options for owners such as individualised insurance premiums, based, for example, on actual distance travelled. Or faster service appointments, because the necessary part has been ordered in advance.

In the future, there will be personalised infotainment options.

Just who gets your data and how is it used is a sensitive point.  BMW specifically allows customers to decide what happens with their data.

Service providers, such as garages, insurance companies and fleet managers, can register with BMW CarData. If customers want to use a specific service and actively consent to the release of their telematics data, the requesting companies receive the data they need for the service in encrypted form via BMW’s secure backend.

BMW would argue that, of course, the safest way to ensure the security of your data is to always go to a BMW service area.

About David Brown 607 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto