Subaru’s EyeSight™ sales soar

Subaru EyeSight

Subaru’s EyeSight™ driver assist technology featured in 43 per cent of its vehicles sold in the first half of 2015. As the Australasian New Car Assessment Program (ANCAP) and the Australian Medical Association (AMA) join forces to campaign for autonomous braking technology to become standard in all new cars, Subaru’s own statistics show it is a pioneering leader in the field.

Of 21,659 sales to the end of June, 9965 were of EyeSight-equipped vehicles.

These included 3934 Outbacks, 3910 Foresters and 2121 Libertys.

Every new generation Liberty variant is equipped with EyeSight.

Subaru Australia Managing Director, Nick Senior, said: “To the end of June, sales of these cars were up 54 per cent on the same period last year.

“Certainly there is broad acceptance among Subaru customers of the fantastic technology EyeSight represents and its ability to either help avoid accidents or reduce the severity of collisions.”

The system uses stereo cameras mounted at the top of the windscreen, capturing “live” images of the road ahead – helping car and driver to react instantly to potentially dangerous situations. This can help prevent collisions, or reduce impact damage.

The award-winning third-generation EyeSight system featured in new generation Liberty and Outback adds brake light recognition, pre-collision steering assist and approximately 40 per cent improvement in obstacle detection distance and camera angle view, to its already impressive credentials:

  • Adaptive Cruise Control
  • Lane Departure Warning
  • Lane Sway Warning
  • Lead Vehicle Start Alert
  • Pre-Collision Braking System
  • Pre-Collision Brake Assist
  • Pre-Collision Throttle Management

In April this year, EyeSight won an innovation excellence award from respected researcher, Canstar Blue.

Other international acclaim for EyeSight includes a maximum six point rating in Front Crash Prevention (FCP) tests conducted by the Insurance Institute for Highway Safety in the United States.

In 2012, EyeSight won a prestigious Japanese government science and technology award. The five Fuji Heavy Industries (FHI) engineers who developed EyeSight received the prize for Science and Technology 2012, Development Category, from Japan’s Minister of Education, Culture, Sports, Science and Technology

About Rob Fraser 2000 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.