Peugeot Launches New 208 Supermini

Peugeot launches its new 208 model in Spring 2012 in the “B segment” – small, Supermini. It will be available in two distinct body styles; 3-door and 5-door.

Today, creating a vehicle capable of appealing to and uniting a wide variety of customers with ever changing expectations, simple renewal is no longer enough.

Therefore, from the outset, the 208 Project adopted the most ambitious specification overhaul ever undertaken by Peugeot to create a vehicle which represents a true generation leap.

Peugeot has not hesitated to rewrite the rulebook, with the desire to reinvent the principles on which the success of icons like the 205, 206 and 207 were built and to “re-generate” them, to create…

“With the 208, Peugeot enters a new era.” Vincent Rambaud, Director General, Automobiles Peugeot.

“The 208 will be a milestone. This car truly marks the next step, a defining moment for Peugeot.” Alain Tranzer, Director of the 208 Project.

“The 208 is a new illustration of the Marque’s project launched two years ago, representing a new stage in Peugeot’s desire to drive itself towards ever greater modernity.” Xavier Peugeot, Peugeot Marketing and Communication Director.

About Rob Fraser 1996 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.

1 Comment

  1. Normally, I really like Peugot, Loved 206, 207 was also good.

    But, for 208 I am not sure. May be, first, need to see in real 🙂

    Any way, still fan of Peugeot…

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