New Subaru Outback Climbs To Best Seller

Subaru’s recently launched new generation Outback Sports Utility Vehicle has produced a stellar March sales result of 1,341, becoming the best-seller in its segment.

Subaru MY21 Outback AWD Touring Exterior Side

With a massive, 190.9% sales increase for the month and 119.8% year-to-date, Outback dominated the SUV Large < $70,000 segment and achieved its best-ever March result since the original model launched 25 years ago.

Outback sales helped elevate Subaru to eighth in overall sales in March, with 4,212 sales, up 39.3% for the month and 27.9% year-to-date (YTD).

Subaru MY21 Outback AWD Touring Interior

Other strong Subaru performers included Forester, with 1,439 sales, up 19.4% YTD; WRX, with 159 sales, up 22.7% YTD and BRZ, with 59 sales, up 33.0% YTD.

Subaru Australia General Manager, Blair Read, said: “The customer response to new generation Outback is amazing.

“It combines with the great reception for our new Generations of Love advertising campaign, which draws heavily on brand heritage, linking it right up to new Outback, appealing to both existing and new customers.

Subaru MY21 Outback AWD Sport Exterior Rear 2

“Outback is certainly proving a great reminder of the core Subaru traits of fun driving, durability, engineering and safety.

“I also want to greet new Subaru drivers to the family and welcome back loyal customers. We trust they will enjoy exploring their backyard in their new Subaru.”

About Rob Fraser 1609 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.