Subaru sells its 300,000 Forester in Australia

Subaru Forester was first launched in Australia in 1997 and instantly became a popular medium size SUV. Even more so when the GT version was launched a year later.      MY23 Subaru Forester 2.5i-S - 1.

Fast forward to 2023 and Subaru has now sold 300,000 units.

The Forester features excellent reliability, safety and durability along with its famous AWD capability.

There is a reason why you see so many foresters and for that matter Outback’s, in places like the snow fields, or in Tasmania where icy conditions are prevalent. It’s the choice for adventurous buyers that want the all-terrain versatility in a comfortable medium size SUV.

Forester comes in eight different versions, including a mild hybrid and is priced from around $42,600 through to $54,500 plus the usual costs.

The non-hybrid versions can to up to 1800kg as well as having an outstanding 220mm of ground clearance.

The Forester has won several awards over the years, including one from OzRoamer in 2022.

This is a Motoring Minute

I’m Rob Fraser


More Forester details

Australia is proud to announce that its popular SUV, Subaru Forester, has reached a significant milestone, with 300,000 units sold since its introduction in the Australian market in 1997.

Forester has been a consistent favourite of Australian motorists due to its reliability, safety features, and all-terrain versatility, making it a go-to choice for both city and off-road driving.

In 1997, the Forester made its way to Australian shores and over 25 years on it has become an Australian automotive legend known for its sublime quality, reliability, durability, safety and of course excellent All-Wheel Drive performance. Tested in Australia’s demanding conditions, over two decades the Forester has set the standard for fun and adventure.

Forester’s enduring popularity in Australia is a testament to the quality and durability of the vehicle. The Forester has consistently been a top seller for Subaru, and the 300,000 units sold milestone is a true achievement for the brand.

Commenting on this achievement, Subaru Australia Managing Director, Blair Read said, “Subaru Forester continues to be a popular choice for drivers looking for a versatile vehicle, with its legendary Symmetrical All-Wheel Drive system, advanced safety features, and spacious interior. We are proud to have reached the 300,000 sales milestone for Subaru Forester in Australia.”

Mr. Read further added, “With the Forester’s sales success, Subaru Australia remains committed to providing innovative, high-quality vehicles that meet the needs and expectations of Australian motorists. The Subaru Forester has become an iconic vehicle in the Australian market, and the 300,000 units sold cements its position as one of the country’s favourite SUVs.”

Subaru Forester proudly stands today as the most awarded, popular and highly acclaimed Subaru vehicle in Australia.

Australian Subaru Forester Milestones

Forester - 1st Gen - AUS Spec.


Subaru Forester first launched in the Australian market.


Forester GT launched in Australia, comprising 2.0-litre turbocharged engine, offering a five-door SUV a hint of Impreza WRX performance.


Subaru Forester wins RACQ/The Courier Mail, QLD, Q-Car 1999, Best Recreational Vehicle and Overall Winner.

Forester - 2nd Gen - AUS Spec.


Second generation Forester launched in Australia.


Australasian New Car Assessment Program 5-star ANCAP safety rating for the Forester XS Luxury (the best-ever rating for a compact ATW)


Australasian New Car Assessment Program awards entire Forester range 5-star ANCAP rating.

Forester - 3rd Gen - AUS Spec.


Third Generation Forester launched in Australia. Best Compact SUV – Carsales Network People’s Choice Award 2008, Subaru Forester.

Forester - 4th Gen - AUS Spec.


Australia’s best selling compact SUV, VFACTS 2008, 2009, 2010 and 2011.



Fourth generation Subaru Forester launched in Australia, marking the introduction of the most technologically advanced Forester ever.

Forester 2.5i-S AWD wins Drive Car of the Year, Best Small SUV.


Australasian New Car Assessment Program 5-star ANCAP safety rating for the entire fourth generation Forester range.

Forester 5th Generation AUS Spec-25i-S-AWD.


Forester entered hybrid arena with the launch of Hybrid L AWD and Hybrid S AWD.


OzRoamer Car of the Year, AWD SUV under $45,000, Forester naturally aspirated variants.

For more information about the Forester and Subaru’s full range of vehicles, visit the Subaru Australia website or visit your nearest Subaru Retailer.

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About Rob Fraser 2508 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.