Mitsubishi Outlander – In the past, car companies did everything they could to hide their upcoming models even to the point of putting hessian screens on the dealership windows when they moved the new vehicles in the day before launch.
This made for a lucrative business for private photographers capturing spy photos of camouflaged vehicle on-road tests.
But now car companies know the value of drip-feeding images into the public domain.
Mitsubishi has just teased the first image of the highly anticipated (their words) next-generation Outlander SUV.
They say it’s been developed under the Japanese term “I-Fu-Do-Do”, which means authentic and majestic.
But the picture doesn’t tell you a lot.
It shows a black car in a very dark environment, although the monolith rocks in the background are well lit.
I can confidently tell you that the car seems to have thin headlights and roof but the rocks are clearly professionally hewn.
Im David Brown
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