Kia Motors Australia Posts 25 Percent Sales Increase In October

Kia Cerato Koup

Kia Motors Australia has continued its impressive 2010 sales growth with yet another strong month in October.

With 1946 vehicles sold in October, making a total of 20,142 so far this year, the refreshed model line-up is continuing to kick goals with a 25.1% month-on-month increase and 24.4% year-to-date increase over last year.

Passenger vehicle sales were up for the month by 20.4% compared to October 2009 but the big increase was in the SUV segment which experienced a huge jump, up 55.6% in the monthly comparison and 69.4% when compared to the same year-to-date period last year.

“Our line up will only continue to get stronger,” said Kia Motors Australia Chief Operating Officer Tony Barlow. “The Peter Schreyer design makes the new cars stand out visually while the torquey new-generation engines are built to perform and to meet the latest emission standards.

“When this is combined with our local optimisation program where we adapt the ride and handling characteristics of our vehicles to specifically meet the tastes of the Australian driver, the Kia range becomes a very attractive proposition for the discerning new car buyer.”

There were a number of highlights for Kia in October, including a strong month by the Carnival people mover, with month on month sales jumping by 134.1%.

Similarly, sales for the upgraded Kia Koup, which now comes in an entry level S and a premium SLS model, with steering wheel mounted paddle shifters in the automatic, jumped by 95.2% compared to the same month last year.

The all-new Sportage compact SUV is hitting its mark with the new model outselling the old by 44.6% compared to last October. Its big brother, the Sorento also had a spectacular month with month-on-month figures up 83.3% and year to date sales up 58.4%.

Next on the launch scene for Kia is the 5-door Cerato Hatchback which is landing on showroom floors throughout November. The sporty hatch is already being well received, particularly by the big car hire companies.

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Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.