INFINITI Brand exits Australia Again

September 27, 2019 David Brown Infiniti, Motoring Minute Comments Off on INFINITI Brand exits Australia Again

The all-new 2019 INFINITI QX50 luxury crossover made its debut this year with a combination of world-first technologies, standout design and a luxurious interior, which is why Twin Cities Auto Show has named it this year’s “Car of the Show.”

Infiniti Exits Australia

The Infiniti brand is Nissan’s equivalent of the Toyota Lexus – a premium range of vehicles that is not burden with a common name.  David Brown reports how it has not succeeded in Australia.

Infiniti, Nissan’s luxury car brand, has confirmed it will be pulling out of the Australian and New Zealand markets.

The decision is the latest of several steps taken this year toward what it has called “centralisation”.

In March, Infiniti said it would discontinue the Q30 and QX30 models, cease production at Nissan’s plant in England and exit business in Western Europe.

It also said it would sharpen global operations in North America – where sales have fallen – and China, while continuing to seek growth opportunities in Eastern Europe, the Middle East and Asia.

Infiniti says it is “committed to fulfilling its obligations to customers in Australia.

About David Brown 607 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto
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