Car sales results YTD February 2024

Car Sales – Australia’s automotive industry delivered 105,023 vehicles during February 2024, which represents a 20.9 per cent increase on the same period last year.

Monthly car sales figures Car Sales quick highlights

  • The February 2024 market of 105,023 new vehicle sales is an increase of 18,145
    vehicle sales or 20.9% against February 2023 (86,878). There were 25 selling days in February 2024 compared to 24 in February 2023 and this resulted in an increase of 581 vehicle sales per day.
  • The Passenger Vehicle Market is up by 3,175 vehicle sales (19.3%) over the same month last year; the Sports Utility Market is up by 9,885 vehicle sales
    (20.6%); the Light Commercial Market is up by 5,015 vehicle sales (26.7%) and the Heavy Commercial Vehicle Market is up by 70 vehicle sales (1.8%) versus
    February 2023.
  • Toyota was market leader in February, followed by Mazda and Ford. Toyota led Mazda with a margin of 12,024 vehicle sales and 11.4 market share points.

More information

FCAI Chief Executive Tony Weber, said Australia’s demand for new vehicles has continued into 2024 with another record-breaking month of sales.

“Australian motorists’ strong preference for Utes, accounting for 20.3 per cent of sales this month, demonstrates the challenges with the proposed New Vehicle Emissions Standard. Out of 21,327 Utes sold in February, only one was an EV.

Battery electric vehicles accounted for 9.6 per cent of sales in February. While one in five vehicles sold was powered by low emissions technologies.

“Growing sales of electric vehicles across other market segments. Proves that where a battery electric product exists which suits the driving habits of Australian motorists, work and recreation needs they will purchase these vehicles,” Mr Weber said.

Sales by vehicle class


Top ten car brands February 2024

Which bands are popular

Toyota was the market leader with recorded sales of 19,374. Followed by Mazda (7,350), Ford (7,275), Nissan (6,617) and Mitsubishi (6,411).

The Ford Ranger was Australia’s top-selling vehicle with sales of 5,353. Followed by the Toyota HiLux (4403), Tesla Model 3 (3,593), Isuzu Ute D-Max (2,941) and Toyota RAV4 (2,843).

Sales top ten and state sales

Sales by state

Sales across every State and Territory increased this month compared with February 2023.

  • Sales in the Australian Capital Territory were up by 19.9 per cent (1,743);
  • New South Wales 15.7 per cent (31,943);
  • Queensland 21.9 per cent (22,466);
  • South Australia 16.3 per cent (6,451);
  • Tasmania 28.5 per cent (1,817);
  • Victoria 29.8 per cent (28,415);
  • Western Australia 15.3 per cent (11,317) and
  • Northern Territory 20.1 per cent (871).
About Rob Fraser 2489 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.