Audi co-creates a vision for communicating

AUDI DESIGN MIAMI

AUDI DESIGN MIAMIHave you thought of a digital street? One that can continuously change its function from a highway to a pedestrian zone, and even to a recreation area. Architect Bjarke Ingels has worked with Audi AG to bring his vision of a “digital street” to life for the Design Miami, 2011 exhibition.

The architects of Bjarke Ingels Group created the concept in 2010 for the Audi Urban Future Award architecture competition. Now they have translated their vision, called “Urban Future,” into an interactive, three-dimensional LED installation. The model shows a street without limits – one that can continuously change its function from a highway to a pedestrian zone, and even to a recreation area.

At the heart of it is the Audi A2 concept vehicle: an integral part of the installation that communicates with the street and with people on the move. As part of this concept, Audi continues to offer a peek at electric driving in the megacities of the future, with the ongoing A2 concept technology study. The purely electric powered A2 concept is a classic space concept: a premium vehicle for metropolitan areas featuring generous amounts of space and composed road manners.

The exhibition will run from November 30 – December 4.

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Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.