Volkswagen Amarok Picks Up Inaugural Internation Pick-Up Award

AIMS 2010 VW Amarok Ute

The new Volkswagen Amarok has been honoured with the International Pick-up Award 2011. Set for launch in the Australia in March 2011, the Amarok boasts the largest load dimensions in its class

The accolade, awarded for the first time this year, was judged by the highly regarded panel, representing 23 countries, that elects the prestigious International Van of the Year awards.

During the judging process, the Amarok was praised by the jury for its ‘effortless off-road abilities’, while its capacity on-road was judged to be the best against all other competitors. The jury was also impressed by the Amarok’s interior, in particular, the layout and generous space for both front and rear passengers in the double-cab cabin.

On the Amarok’s success, the jury commented: ‘The new Volkswagen Amarok distinguishes itself by fantastic driving qualities, both on- and off-road. It sets new standards in the pick-up category in respect to load capacity, interior room, comfort, ergonomics and fuel consumption.’

Set for launch in the Australia in March 2011, the Amarok boasts the largest load dimensions in its class with a load area of 2.52 m² (1,555 mm long, 1,620 mm wide, with width between wheel arches of 1,222 mm), a maximum payload capacity of 1,057 kg and maximum towing limit of 2.8 tonnes.

All models also feature advanced technology and safety systems including EDL (Electronic Differential Lock), ASR (Anti-Slip Regulation), ESP (Electronic Stabilisation Programme) with Hill Hold Assist, Hill Descent Assist and off-road ABS designed to significantly shorten stopping distances on loose surfaces.

Australian prices and specifications for the Amarok will be released at launch in 2011.

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Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.