The CUPRA Born: Their first 100% electric vehicle

We have previously reported that the Volkswagen Group’s newest vehicle brand to the Australian market, the Cupra, will focus on sporty performance.

Cupra electric

As electric vehicles typically have phenomenal accelerations, not surprisingly Cupra has now announced that they have put their first 100% electric vehicle into production, the Cupra Born as in a baby is born.

The vehicle has just appeared at Automobile Barcelona 2021, which marks the start of the model’s international launch plan.

It will be produced in Volkswagen’s Zwickau plant in Germany, Volkswagens first plant for EVs and said to be the largest electric vehicle plant in Europe.


It has daily output of up to 1,400 vehicles, around 330,000 electric cars a year. In addition to the CUPRA Born, four other models, Volkswagen’s ID3, and ID4, the Audi Q4 e-tron and Sportback e-tron, are produced at the plant.

In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand.

CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany. CEO Wayne Griffiths and the company’s Board Members visited Europe’s largest electric vehicle plant to mark the start of production of the new model.

The production of the CUPRA Born marks the start of a new era for the brand, which at the 2021 Munich International Motor Show (IAA) announced an electric offensive with the ambition to becoming a fully electric brand by 2030.

CUPRA participates this year in the electric touring car competition PURE ETCR, and in the off-road electric SUV’s competition Extreme E. Moreover. It is also FC Barcelona’s official automotive and mobility partner and World Padel Tour’s premium sponsor.

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About David Brown 604 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto