Sydney Festival 2012 and Honda’s sporty CR-Z team up

Honda CR-Z 600 The Sydney Festival 2012 takes on a new sporty look with Honda becoming a partner. The festival which takes places in January for three weeks will coincide with the launch of Honda’s all new sporty CR-Z.

Honda Australia’s Marketing Manager, Kevin Lillie, said Honda is excited about the partnership. “The Sydney Festival is incredibly successful and draws an audience of around a million people to its diverse program of events,” Mr. Lillie said.

“Honda’s commitment to develop products that embody the power of dreams, is a perfect fit with the Festival’s vision to bring art and creativity to the streets.”

Honda is the official vehicle sponsor for the Festival and also has the naming rights to the ‘Honda CR-Z Festival Garden’.

The Festival’s opening night attracts around 200,000 attendees, with music, dance and visual displays occupying the gardens and streets of central Sydney. As an official partner, Honda will feature the new CR-Z, which goes on sale on December 1, on big screens at the opening night.

The festival line-up will be announced tonight at 7pm in Sydney. Follow the announcement on Twitter using #sydfest.

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About Rob Fraser 850 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.