Subaru Marks Milestone 50th Year with Record-Breaking Sales In Australia

In a landmark 50th year in Australia, Subaru celebrates significant sales success across its line-up in 2023. With a total delivery of 46,114 vehicles and an impressive year-on-year growth of 28%.

2023 Subaru Outback Touring XT Sapphire Blue driving 1

Subaru’s SUV range – comprising the Outback, Forester and Crosstrek – played a pivotal role in this accomplishment.

The Subaru SUV range achieved a record-breaking combined sales volume, solidifying Australian consumer’s trust in the Subaru brand. Notably, Outback and Forester led the charge with unprecedented volumes. The introduction of the new Outback XT turbocharged sales, contributing to a record annual total of 12,903 Outbacks delivered (up an impressive 32% year-on-year), reaffirming the models enduring appeal among Australian drivers.

Meanwhile, Forester continued to be the most popular model in the  line-up, with a new annual record of 16,381 vehicles finding their way into Australian driveways, resulting in a 54% increase year-to-date. Additionally, the all-new Crosstrek (formerly named XV) achieved significant success with 8,991 units sold, after officially going on sale in May.

Collectively, SUVs achieved a historic combined sales volume of 39,717, reaffirming the enduring trust placed by Australian drivers in the Subaru brand.

The success of Subaru’s SUV range in 2023 underscores the brand’s commitment to delivering vehicles with unmatched capabilities, offering reliability, performance, and the essence of adventure.

Blair Read, Managing Director of Subaru Australia, said: “Thank you to our nationwide dealer network, who have been integral to delivering this success with their commitment and passion for supporting Subaru drivers. The entire  network is committed to providing outstanding vehicles that cater to a range of owners needs and adventures whilst providing confidence and security on all roads and in all conditions.”

Subaru BRZ tS Prototype 788959

Subaru BRZ is the best selling sports car in Australia in 2023

The BRZ has been crowned Australia’s best-selling sportscar for 2023. The outstanding success of the second-generation BRZ saw a total of 1,573 units delivered, outpacing the competition in the segment to claim the number one sportscar ahead of Ford Mustang, BMW 2 Series and Toyota GR86.

The BRZ has captivated sportscar enthusiasts with its exceptional performance, handling, an all-round fun, and unique driver’s package. And the BRZ owner community continues to grow with 2023 being a record annual sales volume and marking an impressive 35% increase on the prior year.

Subaru Australia’s Managing Director, Blair Read, expressed his pride in this achievement, commenting, “We are very proud to have a record number of BRZ owners join the Subaru family in 2023 and enjoy what is a fantastic all-round Sportscar. BRZ being named Australia’s best-selling sportscar is further recognition of the exceptional value BRZ offers to driving enthusiasts.

As Subaru looks forward to another promising year ahead, the introduction of the all-new BRZ tS in January 2024 – hailed as the best-performing BRZ ever – is poised to elevate the BRZ’s legacy further and continue to extend its appeal to a range of driving enthusiasts.

Moreover, Subaru will also introduce its renown EyeSight® Driver Assist technology in manual transmission BRZ in 2024, amplifying safety and driver assistance features to complement the car’s performance and continue Subaru Corporation’s pursuit Towards Zero*.

“BRZ continues to enhance its offering and as we prepare for the 2024 line-up, the introduction of the new BRZ tS and EyeSight® in manual models underscores our steadfast commitment to innovation, safety and providing first-rate driving experiences,” stated Mr. Read.

Pre-orders for 2024  BRZ are available now via or any local Subaru Retailer.

About Rob Fraser 2489 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.