Peugeot launches 508 at AIMS 2011

Peugeot 508 at AIMS 2011

With the launch of the new 508 range, Peugeot reaffirms its presence and its ambitions in one of its traditional strong suits – the grand touring car segment.

Over a period of several decades, every model in the “40X” and “50X” range has left an indelible imprint on its time: due to a unique blend of style, road holding, versatility and robustness.

The 508 is a modern, forward-looking vehicle, perfectly attuned to the aspirations of customers who have moved with the times: exacting, dynamic and responsible.

Quality, purity and efficiency are the bywords which guided every aspect of the vehicle’s design and engineering process; offering a multi-faceted appeal to potential owners.

Peugeot 508 at AIMS 2011

Combining strong design and emotion with cutting edge technology, the 508 offers:

  • unique driveability, based on the Marque’s longstanding expertise in the medium / large car segment
  • quality craftsmanship and interior comfort;
  • a streamlined, prestigious and dynamic appearance; and
  • the latest generation e-HDi and HYbrid4 technologies (late 2011 & 2012 to Australia);
    EURO 5 compliant engine technology.
About Rob Fraser 1996 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.