Following on from the International Women’s day we just had, the new Peugeot 308 was declared “Women’s World Car of the Year 2022”, after counting the votes of the 56 members of the WWCOTY (Women Worldwide Car of The Year) jury – exclusively female, representing 40 countries on all 5 continents.
The Peugeot 308 won ahead of the 65 new models launched in 2021 and entered in the competition.
The title of “Women’s World Car of the Year” is contested over two rounds: the first-round ends with the voting of the winning models in the 6 categories.
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On 14th February, the Peugeot 308 was named “Urban and Compact Car of the Year 2022” by the 56 female automotive journalists who make up the jury.
The Peugeot 308 was then voted Supreme Winner of the “Women’s World Car of the Year” from among these 6 finalists, thus winning the coveted prize ahead of all its competitors around the world. The title goes to the two silhouettes of the new Peugeot 308: the saloon and the SW estate.
The Peugeot 308 is due for release in Australia in the second half of 2022.
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I’m Rob Fraser
More details on WWCOTY
The journalists of the Women’s World Car of the Year have chosen the Peugeot 308 as the World’s Best Car for 2022. The announcement of the winner coincides with International Women’s Day, a very special date because it gives women a voice and because of the link in many countries between the automobile and personal autonomy.
Before casting their votes, the 56 motoring journalists from 40 countries tested dozens of models and evaluated every detail. In the first round of voting, the best cars in each category were chosen from a total of 65 candidates. The winners were:
|Peugeot 308 (Best Urban Car)|
|Kia Sportage (Best Family SUV)|
|BMW iX (Best Large SUV)|
|Ford Mach-E (Best Family Car)|
|Audi e-Tron GT (Best Performance Car)|
|Jeep Wrangler 4xe (Best 4×4)|
In the second round, these finalists were used as the basis for the selection of the World’s Best Car 2022.
“This year’s voting was closer than ever,” says Marta Garcia, executive president of WWCOTY. “The jurors had their work cut out for them because each of the candidates represented the best of their segment.”
In the end, and after the scrutiny, the scales have tipped in favour of the Peugeot 308, a model that some of the jurors have qualified as such:
“The Peugeot 308 is an automobile that offers just about everything you could want in a car. It drives very well and it’s hard to believe there’s only a 1.2-litre engine under the bonnet of most versions,” Sandy Myhre, New Zealand.
“It is a car in which the driver feels very comfortable. It offers a very pleasant atmosphere inside,” Mélina Priam, France.
“The most important thing for me is that it has a good mid-range performance and that its automatic gearbox is very smooth,” Hoa Hguyen, Vietnam.
“The 308 is not content with simply maintaining and consolidating its success, but is committed to surpassing itself, and it succeeds in doing so,” Jimena Olazar, Argentina.
“It is easy to drive even in the narrow streets of Japan. Its turbo engine is extraordinary and quiet,” Etsuko Kusuda, Japan.
“Peugeot has been able to seduce families with a well-thought-out proposition and a very striking image, but also to win over those looking for different powertrains: petrol, diesel, plug-in hybrid and an EV coming next year,” Carla B. Ribeiro, Portugal.
“It is not an expensive dream car for the lucky few, but a car that most families can afford,” Malene Raith, Denmark.
“All in all, the 308 is a reliable and predictable car, without being boring. It steers directly and has a very short turning circle, which is ideal for the city. PEUGEOT has thought about the best driving position for the driver,” Rowan Peperkamp, Netherlands.
All voting has been verified by Grant Thornton, from their office in Auckland, New Zealand. This auditor has certified the results of the WWCOTY since its inception in 2009.
About Women’s World Car of the Year
The Women’s World Car of the Year is the only international award made up exclusively of women motoring journalists. It was established in 2009 by New Zealand broadcaster Sandy Myhre, who currently serves as Honorary President. The executive presidency is held by Marta GarcÍa, Spain.
The aim of this unique award is to recognise the best cars of the year and to give a voice to women in the automotive world. The voting criteria are based on the same principles that guide any driver when buying a car. It is not “the woman’s car” because such a concept does not exist, but a car for everyone. Aspects such as safety, quality, price, design, ease of driving and environmental footprint among others are taken into account when voting.
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