Morgan Motor Company introduces a range of ‘110 Anniversary’ models ahead of their 110th anniversary in 2019
- Each ‘110 Anniversary’ model will carry unique celebratory badging, signifying its importance as a 110 edition vehicle
- 2019 marks 110 years of the Morgan Motor Company, a landmark milestone for the Malvern based company, which remains privately owned by the Morgan family
- The ‘110 Anniversary’ models have been introduced in preparation for the anniversary year. Each edition will be available with a specially selected range of options, included at no extra cost to the customer
- The current Morgan range includes the 4/4, Plus 4, Roadster and 3 Wheeler
The Morgan Motor Company is excited to announce the first in a number of celebrations for its 110th anniversary year in 2019, which will see a series of ‘110 Anniversary’ models added to the line-up.
Each of the ‘110 Anniversary’ models benefit from unique badging, denoting their significance as 110th year models, as well as an extensive list of specially selected performance and styling options included at no extra cost.
In addition to performance and styling options, a new range of standard colours has also been introduced. In addition to the ‘Sport Range’ of colours, there is now a ‘Classic Range’ and ‘Metallic Range’, which includes a selection of colours chosen by Morgan Design. These colours reflect some of the most popular Morgan colours throughout the company’s history, as well as some personal favourites hand-picked by Morgan’s design team.
A mix of performance and visual enhancements are also offered with each ‘110 Anniversary’ model. A front valance, rear exit sports exhaust and leather bonnet strap stand out as the more purposeful and race inspired options for Plus 4 and Roadster.
Interior trim and detail enhancements include a leather or wood rimmed Moto-Lita steering wheel, performance seats, a mohair hood pack and any choice of Yarwood leather, also available across Plus 4 and Roadster. In addition, customers will also have the option to have the ‘110 Anniversary’ logo embroidered on their headrest in matching or contrasting stich-work, further signifying the special nature of their new Morgan. All of these options are available at no extra cost.
As well as the Plus 4 and Roadster, the 3 Wheeler also receives a selection of interior and exterior ‘110 Anniversary’ options at no extra cost. For the interior, quilted leather stitching, centre split seats, storage pockets and a mohair tonneau cover are now all included.
Stand out exterior options for the 3 Wheeler comprise any solid colour from the newly introduced colour ranges, black roll hoops, black exhaust heat shields and a body coloured engine cowl.
The announcement of the ‘110 Anniversary’ model changes for 2019 is the first in a series of announcements Morgan will make in their 110th year, their most significant milestone since the 2009 centenary.
“It is an immense pleasure and an honour to lead the Morgan Motor Company as we approach such a significant milestone in our history. We are delighted to be thriving as a privately owned, British, family owned automotive manufacturer, and in our 110th year of business are stronger than ever. Milestones such as a 110th anniversary offer everyone associated with the brand an opportunity for reflection, as well as an opportunity for us to offer even more to our customers. The ‘110 Edition’ vehicles are the beginning of our celebrations, and we look forward to making further exciting announcements throughout 2019.”
Steve Morris, Managing Director, Morgan Motor Company