Maserati Kubang SUV Concept Car at 2012 Geneva Motor Show

Maserati Kubang AWD SUV Concept Car
The Maserati Kubang sport luxury SUV concept, which made its global debut at the Frankfurt Motor Show in 2011 and recently at the International Auto Show in North America 2012, displays the resourcefulness and ability of Maserati to offer an Italian alternative in one of the market’s most competitive segments.

Like other cars by rival manufacturers, the future sport luxury SUV will be produced in North America and will represent an important part of the future Maserati range.

The Kubang represents both discontinuity and continuity as it enables Maserati to enter a new segment, whilst still maintaining the integrity of its DNA. It is the natural direction for Maserati to follow, given the company’s intent to expand its product range and reinforce its presence on the world market.

The idea of a sport luxury SUV is not new to Maserati, indeed the company presented the first Kubang concept at the Detroit Auto Show back in 2003. At a time when very few other car makers were heading in the direction of a sport luxury SUV, Maserati was already exploring the idea.

Maserati Kubang AWD SUV Concept Car rear

The elements that constitute a sport luxury SUV are a perfect match for Maserati’s expertise, while synergies within the Fiat-Chrysler group offer the ideal content to enable the company to give its own personal take on this type of car.

The car that will be developed from the Kubang concept will have all the characteristics associated with a Maserati. All the major system components will be 100% Maserati, in seamless continuity with the brand’s core values of sportiness, elegance, glamour, luxury, performance and craftsmanship. The distinctive style and essence that make the Kubang instantly recognisable as a true Maserati have been created by the Maserati Style Centre headed by Lorenzo Ramaciotti.

A new generation of high-tech Maserati engines is currently being developed by Paolo Martinelli, Head of Powertrain Development at Maserati in Modena. The new Maserati engines will be produced by Ferrari in Maranello, Italy, and will be coupled to a new 8-speed automatic transmission. Components, including suspension, brakes, steering and electronics with specific high-performance settings, will be developed exclusively by Maserati engineers in Modena.

About Rob Fraser 1786 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.

1 Comment

  1. There are many benefits to having an SUV besides the off road ability. Ride height, hauling, and accessibility are the things that first come to mind. Most SUV’s especially small and mid-size are basically cars with modified car suspensions and power-trains. This gives the SUV an advantage in that they cost relatively the same as cars but offer more to the consumer. I personally just bought a new SUV and traded in my Nissan 350Z. Why would i do such a thing you ask? Because getting my 95 yr old grand mother in a 350Z was a disaster waiting to happen. However she has no problems easing in and out of the higher, bigger, SUV.

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