Lexus – In the 1980’s a number of Japanese car makers were developing luxury vehicles that would be marketed under a different name. David Brown reports on the anniversary in the Australia market of the best know one of these.
It has been 30 years since the Lexus brand was launched in Australia, only one year after the first Lexus the LS400 was launched on the world market.
Its strengths were the build quality and luxury features although the looks were rather bland.
They now have 13 models in our market. The top three selling models are SUVs but they also have a number of sedans and hero sports cars. Their styling in much more aggressive.
They have not dominated our luxury market. They sell about a third of the number of Mercedes or BMW and about 2/3 of Audi sales but Nissan’s Infiniti brand failed completely and Honda’s Acura never even tried.
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