Lexus marks Australian Anniversary milestone


Lexus – In the 1980’s a number of Japanese car makers were developing luxury vehicles that would be marketed under a different name.  David Brown reports on the anniversary in the Australia market of the best know one of these.

It has been 30 years since the Lexus brand was launched in Australia, only one year after the first Lexus the LS400 was launched on the world market.

Its strengths were the build quality and luxury features although the looks were rather bland.

They now have 13 models in our market.  The top three selling models are SUVs but they also have a number of sedans and hero sports cars.  Their styling in much more aggressive.

They have not dominated our luxury market.  They sell about a third of the number of Mercedes or BMW and about 2/3 of Audi sales but Nissan’s Infiniti brand failed completely and Honda’s Acura never even tried.

Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio networkMotoring Minutes have an average daily audience of over 150,000 listeners. Motoring Minutes are also broadcast as part of Overdrive Radio Program, which is broadcast through the Community Radio Network across Australia and has a weekly audience of over 450,000. 

About David Brown 607 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto