Cars sales for April were down nearly 50%. So is this the time to bring upgraded models onto the market. David Brown talked to Kia to find out.
Kia has just launched a new version of its Rio smallish sedan. Kevin Hepworth Kia’s General Manager of Corporate Communications says why now is as good a time as any
the planning for these things, as you well know, know you’re a property is out. When you’re doing your timing on these things. So it’s a little bit hard to stop them and make them anyway. But there’s no need to at the moment. The sales are starting to pick up again, the market is starting to shed some light. It’s not it’s is not on life support at the moment. It’s as good a time as any year to get out in the market for something fresh.
Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio network. Motoring Minutes have an average daily audience of over 150,000 listeners. Motoring Minutes are also broadcast as part of Overdrive Radio Program, which is broadcast through the Community Radio Network across Australia and has a weekly audience of over 450,000.
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning.
What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive.
His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney.
David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto
Kia is one of the few car companies that are growing sales this year. And now they have launched another model. David Brown was there to test it. [Read More]
