Jaguar Land Rover new concept car Project Vector

Jaguar Land ROver Project Vector CroppedJaguar Land Rover have just shown a new concept car its Project Vector. David Brown spoke to Dr Tim Leverton in his UK office about why JLR is focusing on more than just selling vehicles to individuals and corporations.

Dr. Tim Leveton has specialized in product development at the highest level in his 40 years in the industry. He heads Jaguar Land Rover’s Future Mobility Research Project. Their first concept vehicle, Project Vector, is electric, has side doors like a train carriage and seats that can be arranged to suit various functions because:

What we can see is that in the future, it’s not only the design of the vehicle, which will help in the way that we can create zero emission vehicles, for example. But how those vehicles integrate into a completely integrated mobility system for assistance. Our aim has got to be to reduce the number of vehicles. And this can only be achieved by sharing vehicles and by getting higher occupancy in those vehicles.

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About David Brown 232 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto