Hyundai Motor Updates ‘Strategy 2025’ to Accelerate Transition into Smart Mobility Solution Provider

IONIQBrand_2Another trend in 2020 is how vehicle manufacturers like Hyundai are positioning themselves, in the customer’s mind, for the future of motoring.

In the past, the image of “the future” was a series of fanciful dreams from the marketing department based on doddles from the design studio.

There is still some of this, but Hyundai, for example, is now promoting its ‘Strategy 2025’ to Accelerate Transition into a Smart Mobility Solution Provider

The strategy builds on three pillars: Smart Mobility Device, Smart Mobility Service and H2 Solutions.

That they are talking about mobility means they are pushing much more than horsepower and handling to consider how they might help customers get around in a practical way that may not always include owning or driving a car.

This is a response to car companies that have burnt their credibility with over optimistic projects about when fully autonomous vehicles will be available.

Im David Brown

Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio networkMotoring Minute has an average daily audience of over 150,000 listeners. Motoring Minute is also broadcast as part of Overdrive Radio Program, which is broadcast through the Community Radio Network across Australia and has a weekly audience of over 450,000.

About David Brown 527 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto