Hyundai’s Green Thumb

Hyundai Green Zone

As part of its global commitment to help preserve the environment, Hyundai Motor Company has turned 30 square kilometres of infertile desert into grassland in China.. Since 2008, under the banner ‘Hyundai Green Zone project’, Hyundai has been assisting to halt the desertification and protect the ecosystem in Chakanor, an area within the Kunshantag desert of Inner Mongolia, China.

The district in the Kunshantag desert, located about 660 kilometres north of Beijing, is one of the main origins of the daunting yellow dust; a strong, seasonal dust storm that blows into Northern China and Korea and causes a variety of health problems.

Since 2008, Hyundai, in close partnership with Ecopeace Asia, has cultivated Suaeda grass in Chakanor region, harvesting an indigenous plant found locally and that prospers in barren desert soils. As a result, a 30 square kilometre area of highly alkaline desert was transformed into green grassland.

Hyundai Motor Company plans to continue the restoration effort and create an additional 20 square kilometres of grassland by 2012. The total restored grassland will amount to 50 square kilometres, making it the largest restoration for a single area in the world.

In addition, the restoration will help create a sustainable economy in the region – local people will have an incentive to care for the plants and maintain the restored ecosystems since the Suaeda plants and its seeds can be sold as medicines.

Hyundai plans to share its anti-desertification experiences with the members of the United Nations Convention to Combat Desertification (UNCCD) at its 10th session, which was held in Changwon, Korea from 10th to 21st October.

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Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.