Car manufactures always want to enhance the relationship with buyers. A brand must radiate a lifestyle image not just offer transport solutions.
Australia, Hyundai’s luxury brand Genesis, didn’t relaunch at a dealership but rather opened a new “Studio” in Sydney’s central business district.
Genesis said the studio was defined but “its spiral staircase encircled by a spectacular, bespoke large-scale curved LED screen”. Some cars were also on display.
The other trend is loyalty benefits. Genesis owners have access to lifestyle program, including a Lifestyle Concierge and Global Privileges, such as travel and medical assistance.
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning.
What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive.
His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney.
David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto
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