More ‘premium’ Mazda3 targets private buyers

Mazda3 heading to the showrooms in April

2019 Mazda 3 AstinaMore ‘premium’ Mazda3 targets private buyers

The new generation Mazda 3 is due to be launched in April and MAZDA will continue to target individual customers rather than fleet sales in 2019.

Now starting at $24,990 plus on-road costs – $4500 more than the previous point of entry – the Mazda3 has seen a significant price rise across the board, with Mazda saying that it is positioning the small car as a more “premium” offering with the new generation.

While its rivals including the Toyota Corolla and the Hyundai i30 offer less expensive base models to attract fleet buyers, Mazda will instead offer a stronger equipment list as standard to appeal primarily to private buyers.

Both the Corolla and i30, offer capped-price servicing but Mazda Australia has elected not to go down this path.

The new Mazda3 will arrive in mid-to-late April in hatch form, and the sedan is set to follow sometime mid-year, with the former expected to take up 60 per cent of volume.

About David Brown 524 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto