Genesis Brand Launches its First Model – G90

Genesis G90

Hyundai has unveiled the new Genesis G90 large luxury sedan, the model that will top the new Genesis brand’s luxury car line-up. The G90 (called EQ900 in Korea) will compete at the top of the luxury car market with world-best technological innovations and the highest levels of refinement, convenience and dynamic performance.

Designed with profound elegance, natural dignity and grandeur by the Prestige Design Division that will craft the visual identity of each Genesis model, the G90 is the first realisation of the brand’s ‘Athletic Elegance’ design style. Outside, the G90’s silhouette is powerful and refined, from its long hood to its sophisticated rear. While inside, the finest artisan materials meet human-centred ergonomics to provide occupants with absolute convenience and luxurious comfort.

Human-centered Technological Innovation
With technological innovation at its core and in anticipation of fully-autonomous cars, G90 features Genesis Smart Sense, which brings together advanced systems including Genesis’ advanced ‘Highway Driving Assistance’ (Korean market only), Advanced Smart Cruise Control and Lane Keeping Assistance System. Accentuating the customer-oriented approach of Genesis, the system substantially reduces driver fatigue by combining a series of innovative technologies. This combination of newly-developed technologies create a first-class, all-but autonomous driving experience, elevating the G90 to the top of its class.

Genesis G90

First-class Comfort
The first-class theme extends to occupant comfort, with the G90 offering the world’s first clinically-validated Smart Posture Caring (SPC) System, which automatically adjusts the seat, steering-wheel, outside mirror and head-up display to the optimal position for the driver’s body (Korean market only). G90’s VIP ergo passenger seats feature multiple ranges of electronically-controlled adjustment and are approved by German campaign for healthier backs, Aktion Gesunder Rücken.

Best-in-class Luxury Refinement
Benefitting from an intensive four-year development program by an 800-strong team, the G90 has best-in-class refinement thanks to extensive work on the car’s NVH characteristics. Every detail of the interior has been crafted to continue the car’s human focus.

Advanced ergonomics analysis dictates the positioning of driver controls and the passenger comfort and entertainment features, while materials are sourced from the finest artisans around the world. Ride comfort and road holding is optimised by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension.

Genesis G90

Sporty Agility with Refined Performance
Driving the car, owners will notice standards of refined performance. This is central to the Genesis brand’s character, with development teams carrying out rigorous performance testing of the G90 at the Nürburgring circuit in Germany and the Mojave test centre in the U.S. Despite the car’s sporty and responsive characteristics, the interior environment remains refined with all of the three available petrol powertrains: V6 3.3-litre T-GDI, V6 3.8-litre GDI or V8 5.0-litre GDI.

The newly introduced G90 in Korea will be rolling out to other markets, including United States, China, Russia and countries in the Middle East. A further five Genesis models will be launched over the next five years.

Genesis G90 – Human-centred Luxury Defined

01       Styling: Athletic Elegance in design that exudes confidence and originality

02       Driving Performance: Refined performance with sporty agility

03       Safety: Human-centred innovation and world’s best safety technologies

04       Convenience Features: The ultimate hassle-free ownership experience

05       Noise, Vibration and Harshness (NVH): Extensive development realises best-in-class refinement

06       Powertrains: Refined, powerful and responsive powertrains

07       Technical Specifications: Technical details of new Genesis G90

Note – Product specifications and options available may vary by region

01        Styling

Formed by Hyundai’s new Prestige Design Division, the distinctive appearance of the G90 exudes confidence and originality. Under the oversight of Chief Design Officer Peter Schreyer, G90 expresses the first interpretation of the brand’s hallmark design style ‘Athletic Elegance,’ which harmonises beauty and elegance of movement with dynamism and an explosion of energy.

Exterior Design
The exterior design of the car brings a respect and depth of grace to the sector, a natural dignity of “Soignee Charisma” evident when parked or in motion. In crafting the appearance of G90, the Prestige Design Division aimed to capture the car’s strength and originality, while presenting a new charm through its innovative styling and proportions.

At the front, the G90’s identity is centred around a Genesis-family styling feature, the ‘CREST’ grille, and crowned with the new winged-feathers of the Genesis emblem. Powerfully-proportioned, the G90 combines a long hood with short overhangs, a design feature that accentuates the model’s strength. The sharp LED headlamps flow around the front corners of the car’s bonnet – a key feature of the new family of Genesis-brand cars.

Inspired by clean modern lines and effortless elegance, the large sedan’s bold lines flow along a chrome belt line to the rear. Here, dual exhausts balance the refined vertical combination lamps to complete the car’s athletic elegance.

Occupying one of the most substantial footprints in its class, the G90 is available in eight sophisticated colours that pick-out the car’s characteristic lines. Ranging from Marble White and Onyx Black to Gold Scent and Neptune Blue, the colour palette perfectly matches the spectrum of interior colour and material combinations.

Interior Design
Human-centred ergonomics, total interior harmony, absolute convenience and luxurious comfort dictate the interior layout and design “Graceful Luxury” of the G90. From the graceful layout of driver controls and authentic material to the seat stitching and elegant colour palette, every element of the car’s interior reinforces the focus on the car’s occupants.

Great consideration has been given to each of the materials chosen for the G90’s interior. The highest-quality, authentic materials adorn the cockpit with ease of use and beauty of appearance central to every feature’s form and function. In collaboration with prominent Italian leather supplier Concerio Pasubio SPA, Hyundai specially-developed semi-aniline leather for the seats of G90 Limousine. Throughout the cabin, the latest technologies sit among Nappa leather and glossy real wood, delighting the senses and cosseting the occupant in a first-class environment.

Genesis G90

02        Driving Performance

A characteristic of all Genesis models will be the melding of sporty agility and refined performance. Sitting at the pinnacle of the Genesis range, the G90 captures this spirit perfectly thanks to an extensive research, development and testing regime.

The G90’s engineers worked closely with Hyundai’s European Test Centre based at Germany’s demanding Nürburgring circuit, and also put the car through its paces at Hyundai’s test centre at Mojave in the Unites States. Through an intensive program of testing and development, the engineering team refined G90’s ride, handling, steering input, suspension movement and interior environment to deliver an impeccable and exhilarating driving experience with dynamics that are luxurious, sporty and refined.

To ensure occupants enjoy the smoothest ride while retaining engaging handling characteristics, the G90 is fitted with multi-link suspension paired with High Performance Dampers or the Genesis Adaptive Control Suspension system.

03        Safety

‘Safety without compromise’ summarises the human-centred philosophy that has directed the development of the G90. The introduction of several world-best safety technologies, alongside a highly rigid body frame (the strongest in its class), means the G90 boasts safety as one of its stand-out features.

Adding to the car’s no-expense-spared safety set-up, a selection of other technologies work to minimise risk and maximise protection for the driver, passenger and other road users. From Autonomous Emergency Braking (AEB) with Pedestrian Detection, Active Blind Spot Detection (BSD) and Driver Attention Alert, to Smart High Beam Assist and an Around View Monitor, the human-centred nature of Genesis is evident throughout.

04        Convenience Features

Simplicity and intuitiveness were key to the development of the G90’s convenience features, delivering the ultimate hassle-free experience for owners. Also, in developing the car’s specification and equipment, great thought was put in to providing everything a customer would need without anything unnecessary or over complicated.

Looking to the future, Genesis G90 applies an advanced ‘Highway Driving Assistance’ system (Korean market only), a step towards fully-autonomous motoring. The system substantially reduces driver fatigue and works by combining a series of systems – Advanced Smart Cruise Control, Lane Keeping Assistance System and a combination of newly developed technologies.

Seating comfort is an outstanding characteristic of the G90, with engineers creating the world’s first Smart Posture Caring (SPC) System to ensure total luxury for the driver and passengers. The innovative ergo seating system automatically determines the optimal position for the driver’s body, ensuring minimal stresses even on longer journeys.

The G90’s electronically-controlled driver’s seat feature 22 ranges of adjustment and have been approved by German campaign for healthier backs, Aktion Gesunder Rücken. The VIP passenger seats are electronically adjustable in 14 different ways, ensuring the highest levels of comfort.

Many of the car’s features rely on interaction with the car’s audio visual system displayed via a luxurious 12.3-inch High Definition wide screen sited in the centre console. The screen plays a key role in enhancing the ease of parking and in-city manoeuvres for drivers. A one mega pixel digital camera is activated when parking, sharing the screen with a high-resolution 360-degree Around View Monitor.

Quality was also fundamental to the appointment of G90’s audio system. Presenting a concert hall-like experience, the Lexicon Sound System boasts Quantum Logic surround sound, while the car’s Clari-fi software rebuilds details lost in compressed audio files, adjusting the treatment based on the quality of the audio signal to restore a hi-fidelity listening experience.

Elsewhere in the well-appointed cabin, air conditioning is divided into three separately-controlled zones, and occupants can charge their cell phones using the latest in wireless charging technology.

05        Noise, Vibration and Harshness (NVH)

Engineers set NVH as a key differentiator for G90, dedicating hundreds of hours to fine tuning every aspect of noise reduction and comfort enhancement. This obsessive attention to detail has resulted in the Genesis G90 boasting best-in-class ratings for in-cabin quietness, a major achievement in this highly competitive area of the luxury car market.

From introducing special sound-absorbing materials throughout the cabin and sub-structure of the car to the application of laminated glass on each window, the focus on providing customers with the ultimate luxury experience was the key. The determination to minimise generation of additional tire noise even extended to the special hollow design of the G90’s 19-inch alloy wheels with engineers altering the structure to channel the flow of air in a quieter way.

Sound engineering also extends to the sedan’s suspension set-up, which is optimised at test centres around the world for high speed cruising while minimizing in-cabin impact and body vibration.

06        Powertrains

Tuned for maximising driving pleasure, the rigorous testing regime concentrated on getting a responsive drive from the car’s powertrains, while remaining refined for drivers and passengers.

Fitted with a choice of three gasoline engines: V6 3.3-litre T-GDI (272kW); V6 3.8-litre GDI (231kW); or V8 5.0-litre GDI (312kW), the G90 boasts impressive performance characteristics despite its generous size.

The 312kW V8 unit can propel the sedan from 0-100km/h in as little as 5.7 seconds, fuelled by powerful torque of 520Nm. Meanwhile, Hyundai’s first twin-turbocharged engine, the 3.3l V6, boasts strong performance throughout the rev-range, capable of 80-120 km/h overtaking manoeuvrers in 13.0 seconds thanks to its 510Nm of torque.

07        Technical Specifications


Capacity (cc)

Power (PS)

Torque (Nm)

0-100 km/h (sec)

3.3l T-GDI





3.8l GDI





5.0l GDI





Rear-wheel drive – standard
All-wheel drive – optional

Eight-speed electronically-controlled automatic transmission with lock-up torque converter

Suspension and damping:



TypeMDPS (Motor-Driven Power Steering)
Overall steering gear ratio12.9
Steering wheel turn (lock to lock)2.55
Minimum turning radius5.97m

Wheels and tires:

Wheel size


Spare tyre

8.0 x 18-inch (front and rear)


Temporary tyre

8.5 x 19-inch (front)


9.5 x 19-inch (rear)



Exterior dimensions (mm):

Overall length5,205
Overall width1,915
Overall height1,495
Front overhang860
Rear overhang1,185
Front tread1,630 (18-inch)
1,640 (19-inch)
Rear tread1,659 (18-inch)
1,639 (19-inch)
Gross Vehicle Weight (kg)2,420-2,595

Interior dimensions (mm):



Head room



Leg room



Shoulder room



Capacities (litres):

Fuel tank (litres)83 (3.3l T-GDI, 5.0l GDI), 77 (3.8l GDI)
Luggage (litres)484

* Figures stated are manufacturer’s estimates for the Korean market, specification in other markets may vary.

About Rob Fraser 2489 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.