An historic celebration: 110 years of alfa Romeo

Alfa Museum on the 110 anniversaryAnd it is a happy birthday to Alfa Romeo which is 110 years old. Alfas have a passionate following but their products have had some ups and downs.

Hence the joke “What is the most senior position in Alfa Romeo – the Manager of Spare Parts”.

Alfa’s strengths and weaknesses were epitomised by the Alfasud; an entry level car built between 1971-1989. The company was under government control and it was a political decision to build it in a new state sponsored factory in the south of Italy (Sud means south).

Despite their sophisticated engineering, Alfasuds (especially the early ones) had a bad reputation for rusting.  There were reliability problems as well.

Some owners quoted a Henry Longfellow poem

And when she was good, she was very, very good,
But when she was bad she was horrid.

Alfa Romeo is now owned by Fiat Chrysler.

Motoring Minutes are heard around Australia every day on over 50 radio channels through the Torque Radio networkMotoring Minutes have an average daily audience of over 150,000 listeners. Motoring Minutes are also broadcast as part of Overdrive Radio Program, which is broadcast through the Community Radio Network across Australia and has a weekly audience of over 450,000. 

About David Brown 316 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto