All-new 2016 Kia Optima and Sorento win ‘International Car of The Year’ Awards

Kia Optima

In conjunction with the 2015 Los Angeles Auto Show, Road & Travel Magazine (RTM) has named the 2016 Kia Optima as its International Car of the Year. RTM jurors praised the all-new edition of Kia’s perennial best-seller for its aggressive design, long list of available features, impressive powertrain options and great value. RTM also named the 2016 Sorento its International SUV of the Year. The Sorento garnered acclaim for its combination of premium interior amenities, extensive safety features and all-wheel drive capability. Together, the awards propelled Kia to an extraordinary fourth consecutive win of the prestigious ICOTY brand award. The ICOTY jurors honoured Kia’s K900 (also known as Quoris in some markets) luxury sedan in 2015, the Cadenza premium sedan in 2014, and the previous-generation Optima in 2013.

“The Optima and Sorento are two of Kia’s best-selling vehicles and both were instrumental in the transformation of the brand,” said Michael Sprague, chief operating officer and EVP, KMA. “To win the prestigious ICOTY award four years in a row, with two models winning their categories this year, is a clear indication that our products continue to offer a world-class balance of design, amenities, craftsmanship, safety and value for today’s savvy consumers.”

Kia Sorento

2015 marks the 20th anniversary for RTM’s annual “Of the Year” judging, which includes three awards: International Car, International SUV, and International Family Vehicle of the Year. In addition to product attributes such as style, comfort and performance, award criteria also factor in how well each brand connects emotionally with consumers through its marketing efforts. The winner is chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as Consumer Guide® Automotive, MSN Autos, New Car News Syndicate and RTM.

“We’ve never had one brand win this award four years in a row, but Kia has done it. It goes to show just how exceptional the new Kia models are, providing clear direction of where the Kia brand is headed,” said Courtney Caldwell, editor-in-chief of Road & Travel Magazine.  “We are near speechless at the level of progress the Kia brand has made in spite of the stiff competition. It is without a doubt the brand that gets the most ‘wows’ from our staff and is truly an industry success story that we can relate to in many ways.”

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About Chloe Fraser 226 Articles

Chloe has followed her passion for brand management within the industry however still keeps her hand in on the occasional weekend away camping. She still provides editorial support. She has completed a Bachelors degree in Business Studies and works for one of the automotive manufacturers. Chloe has a strong background in English in which she developed a passion for writing.

Chloe has grown up with the influence of cars, first learning to drive on the farm at 11 and her interest has heightened since she gained her license. Driving a new car to school every week made her the envy of all her male friends, especially when the car was something special. Chloe has participated in a number of driving courses and brings a unique perspective that is lacking elsewhere.