Toyota’s 16th consecutive year as the top-ranked car brand

TOYOTA IS AUSTRALIA'S MOST TRUSTED CAR BRAND

Toyota has cemented its position as Australia’s most trusted car brand during the COVID-19 pandemic and emerging economic recovery, according to the results of a national survey released today.

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The country’s top-selling automotive brand was named as the top-ranked car company in the 2021 Reader’s Digest Most Trusted Brands survey.

It is the 16th year in a row that Toyota Australia has been recognised as having the highest level of consumer trust in the local industry.

The national survey, conducted by independent consultancy Catalyst Research, asks thousands of ordinary Australians for their opinions on what brands are important to them.

Reader’s Digest said trust remains essential as organisations look at fresh ways to maintain and build stronger connections with their customers.

It said the winners are brands recognised by consumers as being consistently reliable and value for money, whatever the economic climate.

Toyota Australia Vice President Sales and Marketing Sean Hanley said a priority for the company, its employees and dealers was to deliver a vehicle ownership experience that is the best in the industry.

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“At Toyota, we’ve been very fortunate to be able to move quickly to overcome challenges and build exceptional customer loyalty,” Mr Hanley said.

“We are extremely grateful that so many Australians continue to put their trust in Toyota to deliver quality vehicles and services, especially in tough times,” he said.

About Rob Fraser 2479 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.