Subaru Australia Growth Defies Market Decline

2020 Subaru XV Hybrid 6 city shotSubaru Australia achieved the greatest February sales growth of any main stream brand, with sales of 2,603 vehicles according to official VFACTS figures released today.

In an overall market down 8.2%, Subaru sales were up a significant 28.2%.

Forester sales of 1,047 were the greatest contributor to the total, up a massive 154.7%.

Other stand-outs included XV, selling 698, up 49.1% and Impreza, at 301, up 28.1%.

The strong result comes as the brand begins introducing its first hybrid variants in the Forester and XV range this month, together with the revised Impreza line-up, all of which will add to Subaru’s momentum.

Subaru Australia Managing Director, Colin Christie, said: “We have a very strong order bank and are now emerging from supply issues late last year, due in part to natural disasters in Japan.

“While the market remains challenging, the core Subaru values of safety, engineering quality, retained value and, of course, driving fun, make our products a compelling proposition when customers are seeking wise investments.”

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About Rob Fraser 2500 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.