Maserati awarded world’s best event in 2020


Launching a car use to be such a straightforward event. Some big banners, a few celebrities, enough food and drink for the local media, a paper press release and a few pictures if you requested them.

Now in the 2020 COVID environment Maserati announced a “New Era” with the title “MMXX: Time to be audacious” what every that means.

Was it big?

It won the Grand Prix Best Event Awards World for 2020. Whatever that means.

The event included a live show, a virtual experience and a real journey involving key locations in their home city.

There were 500 guests at the Modena Circuit with two mirror events in New York and Tokyo.

They said the fast-paced show immersed the spectator in a flow of different segments including live performances, anamorphic images and augmented reality, projected on a monumental screen.

How times change.

Im David Brown

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About Rob Fraser 1569 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.