Launching a car use to be such a straightforward event. Some big banners, a few celebrities, enough food and drink for the local media, a paper press release and a few pictures if you requested them.
Now in the 2020 COVID environment Maserati announced a “New Era” with the title “MMXX: Time to be audacious” what every that means.
Was it big?
It won the Grand Prix Best Event Awards World for 2020. Whatever that means.
The event included a live show, a virtual experience and a real journey involving key locations in their home city.
There were 500 guests at the Modena Circuit with two mirror events in New York and Tokyo.
They said the fast-paced show immersed the spectator in a flow of different segments including live performances, anamorphic images and augmented reality, projected on a monumental screen.
How times change.
Im David Brown
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