Land Rover Launches ‘Journey Of Discovery’

Land Rover Launches 'Journey Of Discovery'
To celebrate the creation of the 1,000,000th Discovery, Land Rover returns to its roots for an expedition from Birmingham, England to Beijing, China.

In a convoy of three Discovery 4s, the 12-man expedition will pass through 13 countries between the UK and China and bisect some of the most wild and remote regions on the planet.

Embodying more than six decades of Land Rover know-how, these Discovery 4s are the ideal expedition companion. Their full-time four-wheel drive, locking differentials and acclaimed Terrain Response system will allow them to tackle the wildly varying conditions expected on the journey and their unrivalled load carrying capacity means the expedition can go equipped for any eventuality.

No matter how harsh the environment however, the Discovery 4s will ensure that the demands on driver and passengers are minimised thanks to its intuitive technology, comfort and the peace of mind that only comes from Land Rover levels of dependability.

Land Rover Launches 'Journey Of Discovery'

The expedition will join avalanche teams in the Alps, drive through a Cold War submarine city and even join a trip into the heart of Chernobyl on the 8000-mile, 50-day marathon.

Land Rover has been exploring the planet since the creation of its first model in 1948 and for the Journey of Discovery we are aiming to raise £1,000,000 for the International Federation of Red Cross and Red Crescent Societies’ water and sanitation project in Uganda.

About Rob Fraser 1998 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.