Is Holden Finished in Australia

What happens if Holden Leaves Australia

HoldenIs Holden finished in Australia – The short answer is YES but they haven’t announced it yet, or dont know it yet. It seems that everything you look at and the continual assertions that they are committed to Australia all seem to indicate that the once iconic Australian brand is on the way out.

I have been approached by about 8-10 readers over the last two weeks asking if its ok to buy a Holden as they are worried that Holden might be closing down. Probably a more pertinent question from their minds after the INFINITI announcement.

The continual sliding sales, a hotchpotch product line up without any real plan or direction, disgruntled dealers and a younger demographic that has little affiliation with the Brand all add up to problems for the manufacturer.

Their fate was sealed in reality when Keating removed tariffs all those years ago. Toyota has an almost unassailable position without local manufacturing, Ford is riding the Ranger and Mustang wave and not much else.

Australian automotive history is littered with brands that come and go as does the world, but we are a small market, a right hand drive market and that simply wont suit some brands.

The issue is what happens after a Brand pulls out of Australia. In the INFINITI case, the parent Nissan will honor all service, warranty and spare parts obligations as did Holden when Opel pulled out.

I asked the Holden PR person the following “I am writing a story about what happens after a manufacturer exits Australia for the owners. And should buyers buy vehicles from companies with shrinking market share.”

Could you provide a comment please about what would happen if Holden exits Australia.

All I got was an off the record response thus cannot be printed here.

It will be a huge blow should the Holden Brand cease to exist in Australia, perhaps more than any other Brand, including Ford, but it is possible and to my mind seems likely.

So to all those readers that have asked me if they should buy a Holden, (insert Ford as well) my response is to buy the car that suits your needs and has good fit for purpose. If it happens to be a Holden, drive a hard bargain because if the Brand does leave, then the resale values will drop dramatically. Just look at what happened to SAAB and Opel models.

You will have some outlet for servicing and warranty and spare parts, That is our legislation, but you will have hassles.

Remember this is purely my opinion and nothing from Holden or Ford has directly led me to form this opinion.

 

About Rob Fraser 1592 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.