Automated Parking is popular with buyers

Automated parking seems a clever piece of technology in some modern cars but do customers have confidence in trusting the vehicle’s ability to act on its own?

2022 Kia Sportage - GT Line_06

It is a feature that has some fascination but also some cynicism because of the perception of how readily customers will adapt to new technology.

Kia’s General Manager of Marketing Dean Norbiato knows to ask the users

Dean: I think based on the research that we’ve done in the interviews with drivers, the adoption has been quite quick. Yeah, it has been quite quick in the usage in terms of feedback that we get direct with customers has been really positive. Like in terms of even the dealer network and talking to our dealer network about what are the really important new features that help sell a car at the remote smart park has been absolutely categorically number one. Seriously. Without question number one.

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Looks

  • The traditional bow tie grille on most recent Kias is replaced with an oblong grille right across the front of the vehicles . The lights are not the common squinty eyed look of many other recent vehicles but dominated by the boomerang day light running lights around a diamond shaped headlight cluster
  • With a slopping roof and several design lines the side looks better than a typical boxy SUV
  • The rear uses some distinguishing lines and creases and a second mat tone gray for most colours and black fortone to add character to the back of the SUV where in many other models it remains somewhat flat and boring.

Some times it is the little things that count.

A feature that has recently appeared in a few Kia and Hyundai models is a voice memo recorder with simple start, pause and stop functions. You then play it back when you have stopped as a reminder of the things that came to mind.

Marketing man Dean understands my appreciation for this feature

DB: who sort of the idea of having a recorded memo. I love it.

Dean: but I’m not sure where the origin comes from, but I can say, like you, I’m a big fan of that because I’m so forgetful. So being able to put something on record and then look at it later or listen to it later is really important. And just one of those nice little touches. You know what I like. I like walking up to the car and holding the open button and the windows come down small. The heat can get out of the cabin on a hot, hot summer’s day and vice versa. When I’m leaving and I’ve left the windows down and I hold the lock button and the windows go back up. Little details, little features right through this entire package.

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About David Brown 524 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto