Are Billboards Distracting Road Safety

Billboard safety

Are billboards distracting? David Brown asks if good research can be applied everywhere

The Australian Road Research Board has just released a report that said that dynamic digital outdoor billboards can improve safety, rather than distracting drivers.

The research was conducted on behalf of the Outdoor Media Association

It was based on a survey that looked at only two similar inner city locations measuring only two aspects of driver behavior: people failing to stop behind the stop line; and how much cars wandered in the lanes.

I don’t think you can automatically generalise the results to, say open roads with a 110km/hr speed limit, nor might it apply to all types of dynamic advertising.

More work needs to be done.

About David Brown 521 Articles
David’s boyhood passion for motor cars did not immediately lead to a professional role in the motor industry. A qualified Civil Engineer he specialised in traffic engineering and transport planning. What followed were various positions including being seconded to a government think-tank for the planning of transport firstly in Sydney and then for the whole of NSW. After working with the NRMA and as a consultant he moved to being an independent writer and commentator on the broader areas of transport and the more specific areas of the cars we drive. His half hour motoring program “Overdrive” has been described as an “informed, humorous and irreverent look at motoring and transport from Australia and overseas”. It is heard on 22 stations across Australia. He does weekly interviews with several ABC radio stations and is also heard on commercial radio in Sydney. David has written for metropolitan and regional newspapers and has presented regular segments on metropolitan and regional television stations. David is also a contributor for AnyAuto