Toyota Prius Hybrid now with 7 seats

Toyota Australia will launch a seven-seat Prius v, fitted with an advanced lithium-ion battery pack. (Overseas model shown)
Toyota Australia will offer Australian customers a versatile new member of the Prius family – the seven-seat Prius v.

The new Prius v will be the first Toyota production vehicle in Australia fitted with a lithium-ion battery – placed under the centre console between the driver and front passenger.

Toyota’s lithium-ion battery is smaller and lighter than the nickel-metal hydride battery in Prius, but has similar storage capacity.

Prius v, due on sale in May this year, will join an expanding Prius family that includes the standard Prius hatch and the Prius c city car.

Toyota Australia’s executive director sales and marketing Matthew Callachor said the seven-seat Prius v will broaden the appeal of Toyota’s hybrid technology and environmental credentials.

“The Prius v is all about versatility – it is larger and roomier to meet the needs of growing families while retaining the Prius DNA of environmental performance and fuel economy,” Mr Callachor said.

“Due to the placement of the lithium-ion battery pack between the front seats, there is minimal compromise to the MPV-style seven-seat passenger accommodation or the load space,” he said.

“Families will have the flexibility of using all seven seats or folding down the third-row seats to convert the car into a five-seater with extra luggage space.

“Customers can also fold down the second-row seats to accommodate more cargo than many SUVs and wagons on the market today.”

Prius v has been newly designed from the ground up – an evolution of Prius, not merely an elongated version. All exterior body panels are new.

It is 135mm longer, 30mm wider and 100mm higher than the Prius hatch with the wheelbase extended by 80mm, making it possible to accommodate adults in all three rows.

Prius v showcases the latest generation of Toyota’s Hybrid Synergy Drive® powertrain, which employs a 73kW 1.8-litre Atkinson Cycle petrol engine and a powerful 60kW electric motor. Total system power is 100kW.

Since 1997, Toyota Motor Corporation has sold more than 3.5 million hybrid vehicles worldwide.

This represents more than 80 per cent of all global hybrid sales, giving Toyota an unquestionable lead in the drive towards sustainable mobility.

In Australia, Toyota and Lexus have sold more than 35,000 hybrids, including 17,000 Prius.

About Rob Fraser 1998 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.