Subaru has joined the Australian Road Safety Foundation (ARSF)

ARSF founder and CEO Russell White (pictured) said having Subaru as part of the Foundation's family would drive the road safety message further, and help save more lives.

Subaru has a history of pioneering design, engineering and technological advancements that place safety at the core of their activities, and Rob Fraser tells us about their latest initiative.

Subaru has joined the Australian Road Safety Foundation (ARSF) as their official vehicle partner. The Foundations role is to help prevent both physical and mental trauma through the reduction of road fatalities and injuries. The partnership with Subaru is a great leap forward in those objectives.

ARSF founder and CEO Russell White said having Subaru as part of the Foundation’s family would drive the road safety message further, and help save more lives.

Subaru Australia Managing Director, Colin Christie, said: “Subaru has a proven and proud history of putting safety at the heart of everything we do, in fact, it is integral to the Subaru DNA.

Subaru’s 360, became one of the first vehicles in the world to be crash tested in 1960.

In Australia, Subaru became the first mainstream car brand to achieve a 5-star ANCAP safety rating across the range.
Subaru’s safety philosophy isevidenced in their Symmetrical All-Wheel Drive, EyeSight® Driver Assist and Vision Assist technologies, and the advanced Driver Monitoring System.

The new partnership coincides with the launch of the ARSF’s Fatality Free Friday which you can look up and take the pledge.

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About Rob Fraser 1570 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.