To celebrate the international launch of the Octavia RS – the fastest ŠKODA ever – the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects. These included the RS Man-Pram and were highlighted in a new ad launching the third-generation Octavia RS.
The pram’s RS style makeover fits perfectly with a ŠKODA-commissioned survey of 1,000 dads which found that two thirds (76%) admitted they would spend more time pushing baby if they had access to a higher spec and more stylish buggy.
The result is a remarkable baby carriage: standing 1.5 metres high, the buggy comes complete with wing mirrors, hydraulic suspension, 20 inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for night walks. Tots lucky enough to be carried on board can look forward to “sports-style upholstery” and “adjustable lumbar support”.
Heidi Cartledge, Head of Marketing at ŠKODA UK comments: ‘The ‘RS Mega Man-Pram’ proves what you can do when you take the RS vision off road and drive it straight into the nursery. We used it in the new Octavia RS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects. The high tech-buggy gives a tongue in cheek sense of what you could experience if you RS’d your life’.
The ŠKODA survey of British dads uncovered the most desirable additions to a high tech stroller which were reflected in the ‘RS Mega Man-Pram’ design.
The full spec includes;
■ Wing mirrors
■ High-spec brakes including brake lights
■ High-beam headlamp
■ Hydraulic suspension
■ 20-inch alloy wheels
■ All-terrain tyres
■ Oversized brake callipers
■ Anti-stress push-bar grips
■ Sports-style upholstery