Paying tribute to tradition the 911 Targa 4S Heritage Design Edition

Porsche presents its first Heritage Design model

 Porsche 911 Targa 4S Heritage design editionPorsche presents the 911 Targa 4S Heritage Design Edition, a state-of-the-art 911 with design elements from the 1950s and early 60s and the first of four collector’s pieces of the Heritage Design strategy.

Historical exterior and interior design elements have been reinterpreted and combined with the latest technology in a special limited edition from Porsche Exclusive Manufaktur. Only 992 examples will be built, matching the internal model series code.

Along with the introduction of the special edition, selected interior elements will be available as part of the Heritage Design package for all current 911 models. In addition, Porsche Design has created a high-quality chronograph, also a limited edition, exclusively for anyone purchasing the the new limited edition model.

“With the Heritage Design models, we are evoking memories of the 50s, 60s, 70s and 80s in customers and fans alike,” said Oliver Blume, Chairman of the Executive Board of Porsche AG.

Porsche 911 Targa 4S Heritage design edition

“No brand can translate these elements into the modern day as well as Porsche. In this way, we are fulfilling the wishes of our customers. We are also establishing a new product line that represents the lifestyle dimension in our product strategy with these exclusive special editions.”

Exclusive paintwork in Cherry Metallic or the four other exterior colours that are available, combined with gold logos, create an authentic look in true 50s style.

The exterior of the 911 Targa 4S Heritage Design Edition features high-quality white livery with a historical design.

The spear-shaped graphic motorsports elements on the front wings are particularly striking, recalling the early days of Porsche competition history.

Another highlight is the Porsche Heritage badge on the engine lid grill in the rear, which is reminiscent of the one that was awarded back in the day when a Porsche 356 reached the 100,000 kilometers mark. The quality seal of quality from the past – with a modern twist – will grace the rear of all four Porsche Heritage Design models.

The connection between past and present is also emphasised by the 1963 Porsche Crest on the bonnet, steering wheel, wheel centres and vehicle key. The historical motif is also embossed on the head restraints and key pouch. Further emphasis is provided by the standard 20/21-inch Carrera Exclusive Design wheels and classic-look brake callipers finished in Black.

Porsche 911 Targa 4S Heritage design edition

The interior also pays tribute to the past with the exclusive two-tone leather interior combining Bordeaux Red leather with OLEA Club leather in Atacama Beige or Black leather with OLEA Club leather in Atacama Beige.

The use of corduroy on seats and door trims signals the return of a material used in the Porsche 356, reviving the zeitgeist and fashion of the 50s.

The classic looks of the green-illuminated rev counter and stopwatch underline the emotive nature of the concept in the same way that the perforated roof liner in microfibre fabric and extensive Exclusive Manufaktur leather trim do. A metal badge on the trim panel of the dashboard visualises the individual limited edition number.

The first Heritage Design model is based on the new 911 Targa of the 992 generation introduced recently, and has been equipped with the latest technologies for chassis, assistance systems and infotainment. It is powered by a high-tech 331 kW / 450 PS* (horsepower) biturbo boxer engine which, in combination with the eight-speed dual-clutch transmission, accelerates the 911 Targa (with Launch Control) from 0-100 km/h in less than 3.6 seconds on its way to a top speed of 304 km/h.

Porsche 911 Targa 4S Heritage design edition Porsche Heritage Design strategy: re-interpreting classic design elements

The Heritage Design models emphasise the lifestyle dimension that represents particularly emotive concepts within the Porsche product strategy. In this case, the Style Porsche design department and Porsche Exclusive Manufaktur are reinterpreting iconic 911 models and interiors of the 50s through to the 80s, bringing period characteristics of those times back to life. The Heritage Design package for the 2019 911 Speedster provided an initial preview of this strategy and Porsche will, in time, produce a total of four special limited edition models.

Porsche 911 Targa 4S Heritage design edition

911 Targa 4S Heritage Design Edition chronograph: the watch to match the car

Porsche Design has created a high-quality timepiece exclusively for owners of the limited edition: the 911 Targa 4S Heritage Design Edition chronograph. This mechanical watch has an elegant and clean design and, just like the car, is limited to 992 units. In many of the details, the designers drew inspiration from the legendary Porsche 356 and iconic Porsche 911 Targa: for example, the design of the face with its white seconds hand and ‘Phosphorus Green’ rings is inspired by the cars’ speedometer and rev counter while the hours on the watch face are inscribed in a font that is deeply characteristic of Porsche. The new watch’s strap is made of genuine Porsche interior leather and the way that 911 is embossed in it is a further tribute to the iconic sports car.

Porsche 911 Targa 4S Heritage design edition

World premiere in 9:11 Magazine web TV format

The sports car manufacturer is presenting the new 911 Targa 4S Heritage Design Edition to a global audience in its own web TV format. At , Alexander Fabig, Head of Individualization and Classic; Boris Apenbrink, Director of Porsche Exclusive Manufaktur Vehicles; and Ivo van Hulten, Director Interior Design Style Porsche, describe the highlights of the exclusive special-edition model.

The 911 Targa 4S Heritage Design Edition is available to order now and will arrive in Australia from Q4 of 2020. Pricing starts from $395,300^.

^ Prices are recommended retail prices before statutory on-road and dealer delivery charges, which vary from State to State and between dealers. Driveaway pricing available via the Porsche Car Configurator at All prices shown are based on a standard specification vehicle with no optional equipment (unless otherwise selected). Final prices may vary from dealer to dealer and according to individual circumstances. Prices are subject to change without notice.

* PS (PferdeStärke, German for horsepower) is the standard unit used in the European Union to measure the power output of a motor in ‘metric horsepower’.

About Rob Fraser 1979 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.