New Bentayga now available on Bentley’s advanced configurator

THE FUTURE OF DIGITAL CRAFTSMANSHIP

Bentley Bentayga Digital Craftsmanship The new Bentley Bentayga has joined the newest portfolio of any luxury car manufacturer with its launch on Bentley’s online car configurator. With seemingly endless combinations of colours and features, the Bentley configurator is the perfect tool to inspire customers in specifying their new vehicle.

  • New Bentayga now available on Bentley’s advanced configurator
  • Over 1.7 million single images used by the online configurator
  • Direct visualisation of engineering data produces a life-like render for customer inspiration
  • Up to 10 billion possible product configurations per model
  • Collaboration between Bentley and Intel leads the future for digital craftsmanship
  • Newly developed rendering software delivers significant efficiency and sustainability improvements
  • Artificial intelligence system trained over-check of every image of an infinitely configurable vehicle to world class standards
  • https://www.bentleymotors.com/en/misc/car-configurator.html

Bentley Bentayga Digital Craftsmanship

The complete configurator uses over 1.7 million rendered images to deliver an almost infinite number of options to the customer for the full Bentley model range. Images of single components are taken directly from Bentley’s digital warehouse, linked to engineering and manufacturing systems, displaying a life-like render of a customer’s vehicle. To ensure the digital craftsmanship represents the high standards of Bentley’s physical world, all 280,000 images for the new Bentayga needed to be analysed and checked, including veneer and stitch alignment and even the flow of hand cross-stitch throughout the cabin. To guarantee perfection, the digital craftsmen are trained in the same processes and techniques by Bentleys own skilled colleagues in production.

Bentley Bentayga Digital Craftsmanship

Bentley’s Virtual Media Manager, Paul Chapman, comments:

“My job is to unite technology and luxury in the production of digital Bentleys with the same fusion of craftsmanship, innovation and sustainability as our physical cars. I am often asked how many images are required to recreate a Bentley – which can have up to 10 billion possible configurations – in the digital space, and the new Bentayga required 280,000 images to display all the customer options.

“If I was to print them all out on A4 paper, the stack of paper would be 28 meters high.”

Whilst vehicle complexity grows, the time expected to bring a product to market reduces, therefore a more agile and effective digital solution is required to deliver a new model within the configurator.  After approaching a number of international suppliers in Europe and Hollywood, a collaboration with Intel was formed due to their knowledge and a pixel, simulating the effects of its encounters with virtual objects. This produces a high degree of realism but requires a significant amount of computing power and time.

Bentley Bentayga Digital Craftsmanship

Working together since 2017, Bentley and Intel have realised significant improvements. Through Intel’s integration of artificial intelligence (AI) into OSPRay and feedback and data provided by Bentley, it is now possible to render the images faster than ever before. The reduction in time to produce the configurator allows more time to focus on eliminating errors. A 33 per cent improvement for finding errors was made between the first and second generation configurator for Bentayga despite a 600 per cent increase of content.

With engineering data can be displayed in stunning visual detail. Reductions in computing time and the amount of energy consumed also add to improvements in sustainability.

Bentley is now looking to expand the project further, by combining Intel’s rendering performance and optimised AI toolkits with Bentley digital craftsmanship. Training the software to understand product correctness and quality standards continues to increase the efficiency and reduce the time required to deliver imagery, inspiring customers and providing future interactive luxury experiences.

About Rob Fraser 1485 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.