Mitsubishi launches 2013 Lancer

2013 Mitsubishi Lancer LX Sedan CVT
Mitsubishi Motors Australia Limited (MMAL) has introduced a new model to the MY13 Lancer range, the Lancer LX. Sitting between the RRP $19,990 entry-model ES and sporty VRX, the new mid-range LX model combines safety, comfort and performance with luxury touches.

Numerous upgrades have also been made across the Lancer range, boosting the value of all models in the 2013 line-up.

MMAL’s CEO, Mutsuhiro Oshikiri, said the refined Lancer line-up offers attractive price points at every level, from the entry model ES through to the range-topping Ralliart.

“With the 2013 updated Lancer range, Mitsubishi Motors continues to offer a Lancer model to suit every lifestyle and budget,” Oshikiri said.

“The introduction of the Lancer LX offers customers an attractive and economically priced vehicle with high quality safety and a long list of features.”

Starting at just $19,990, the comfort and convenience in the entry-level ES has been optimised through the fitment of Bluetooth 2.0 with voice activation and streaming audio, leather wrapped steering wheel with audio and phone controls and a new audio system for easier operation and optimum sound. The CVT ES model also gains Hill Start Assist function to aid drivers tackling tricky take-offs.

Based on the Lancer ES, the lines of the stylish Lancer LX are enhanced with the addition of 16-inch alloy wheels, side air dams and a host of chrome touches on the radiator grille, boot lid accent on the sedan model, door handles and belt line moulding. The LX features reversing camera and reverse parking sensors to improve driver awareness and visibility, along with keyless entry and operation to make life a little easier.

Inside the cabin, the LX has been finished with a few touches of luxury including leather wrapped steering wheel, leather seat trim and gloss black panels. Comfort has been boosted through the inclusion of heated front seats, power driver’s seat and climate control air-conditioning to make every drive more enjoyable. At the touch of a button, audio and phone functions are controlled via the steering wheel or the new 6.1-inch full colour display audio system which also features rear view camera interface. Bluetooth 2.0 with voice activation and USB input complete the cabin amenities while the CVT model also gains Hill Start Assist function.

The sporty VRX and eye-catching Ralliart build on their already impressive specifications with the addition of the new Rockford Fosgate 6.1-inch full colour display audio system featuring four speakers, four tweeter and subwoofer for premium sound quality, iPod connectivity and rear view camera interface.

The Lancer ES and LX receive the 2.0-litre MIVEC four-cylinder engine coupled with either five-speed manual or CVT transmission. VRX variants receive the 2.4-litre MIVEC engine, with the choice of five speed manual or CVT transmission. Lancer Ralliart variants feature the Lancer Evolution’s inter-cooled and turbo-charged 2.0-litre MIVEC engine, delivering exceptional performance coupled with Twin Clutch Sport Shift Transmission with steering wheel paddle shifters.

The Lancer range combines an extensive array of safety features fitted standard across the range including Active Stability and Traction Control, ABS, Electronic Brake Distribution, Brake Assist, and seven airbags, including driver and passenger front, side and curtain, and driver knee airbag to score a five star ANCAP safety rating.

Available colour choices include White, Cool Silver, Warm Silver, Black, Red, Titanium, and the newly introduced Sapphire. ES, LX, VRX and Ralliart models are available in the classic sedan or stylish sportback body shapes.

The Lancer ES, LX, and VRX are available at over 200 Mitsubishi dealerships Australia-wide, with Ralliart available from specialised dealerships only.
On sale from September 1, Lancer pricing will be as follows:*

MODEL RRP
Lancer ES 5MT $19,990
Lancer ES CVT $22,240
Lancer LX 5MT $23,990
Lancer LX CVT $26,240
Lancer VRX 5MT $29,990
Lancer VRX CVT $32,240
Lancer Ralliart TC-SST $44,490

RRP excludes onroad, dealer and delivery costs
Options
Mitsubishi Lancer ES
Safety Pack RRP $995

New 6.1-inch full colour display audio system with AM/FM, single cd player, iPod connectivity and rear view camera interface
Reversing camera
Reverse parking sensors
Mitsubishi Lancer VRX
MMCS Pack RRP $1,895

New Mitsubishi Multi Communication System with 7-inch touch screen, voice activated Bluetooth and navigation control, iPod connectivity
Mitsubishi Lancer Ralliart
Luxury Pack RRP $3,895

New Mitsubishi Multi Communication System with 7-inch touch screen, voice activated Bluetooth and navigation control, iPod connectivity
Leather seats with front seat heaters and power driver’s seat
HID headlamps

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About Chloe Fraser 226 Articles
Chloe has followed her passion for brand management within the industry however still keeps her hand in on the occasional weekend away camping. She still provides editorial support. She has completed a Bachelors degree in Business Studies and works for one of the automotive manufacturers. Chloe has a strong background in English in which she developed a passion for writing. Chloe has grown up with the influence of cars, first learning to drive on the farm at 11 and her interest has heightened since she gained her license. Driving a new car to school every week made her the envy of all her male friends, especially when the car was something special. Chloe has participated in a number of driving courses and brings a unique perspective that is lacking elsewhere.