Mercedes-Benz SLK Roadster at AIMS 2011

The completely newly developed Mercedes Benz SLK, is entering its third generation. The new roadster exudes driving pleasure and open-air enjoyment, while blending  light-footed sportiness with stylish comfort, a striking sports-car design with total suitability for everyday use, top performance with environmental effieciency. 

What’s more, the SLK is proud to present the world premiere of the panoramic vario-roof with MAGIC SKY CONTROL, which switches to light or dark at the touch of a button. Exemplary efficiency and sporty flair come courtesy of powerful new 4- and 6-cylinder engines. With a unique set of safety equipment and a wealth of technical innovations, the SLK is once again the benchmark in its class.

“The new SLK embodies the role of the trend-setter like no other car”, says Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and CEO of Mercedes-Benz Cars. “I am convinced that with its passionate design, its highquality interior and its modesty at the filling station it will continue to provide an enormous amount of fun on the road in future, too, consolidating its status as a cult roadster.”

Innovations are part of the successful history of the Mercedes-Benz SLK:

In 1996 the first generation caused a sensation with the vario-roof, which transformed the wide-open roadster into a coupé with a fixed roof at the touch of a button in just a few seconds; the second generation placed the warm AIRSCARF around the neck and shoulders of the occupants as needed, ensuring pleasurable open-top motoring even in cooler temperatures; now the third generation is presenting one of its unique highlights – the world premiere of the panoramic vario-roof with MAGIC SKY CONTROL. It can be quickly switched to light or dark at the touch of a button.

But the new Mercedes-Benz SLK offers more than merely individual highlights. It assumes a leading position in every discipline and offers fun at the wheel in every respect, with no half-hearted compromises. It impresses with characteristics which are generally deemed to be irreconcilable: it succeeds in uniting excellent comfort and high-quality equipment and appointments with a decidedly sporty flair, for instance. At the same time the new roadster is the most economical and thus the most environmentally friendly in its class, also setting new safety standards. And all-weather driving enjoyment – open and closed, in leisure-time and everyday use – is firmly anchored in the SLK’s genes.

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About Rob Fraser 827 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.