LDV MIFA 9 electric people mover launched

LDV MIFA 9 – Introducing LDV’s first fully-electric people mover, the all-new MIFA 9.   2022 MIFA 9_Luxe_Mica Blue_Exterior (1)

A clean sheet design from the ground up, the all-new MIFA 9’s striking exterior, luxurious interior, zero tailpipe emissions, fast-charging capability and range of up to 440kms* ensures the future of mobility for drivers and passengers is redefined.

“LDV is backed by SAIC, one of the world’s largest OEMs with extensive experience as an electric vehicle manufacturer in China, arguably the fastest moving EV market in the world,” says Dinesh Chinnappa, LDV General Manager.

“As a result, LDV is leading the charge when it comes to rolling out all-electric commercial vehicles in Australia. With levels of comfort, convenience and luxury not seen in the people mover segment before, the all-new MIFA 9 is set to be the new benchmark for early adopters, SMEs and corporate transport businesses looking to reduce their environmental footprint.”

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EXTERIOR & INTERIOR

The all-new MIFA 9 doesn’t compromise on style. Available in Mode, Executive and Luxe trim levels, its clean design and distinctive lines, LED headlights and daytime running lights, signature rear LEDs and dynamic indicators give it a commanding presence.

Adding to this presence are distinctive 18” star style or bold 19” multi-spoke alloys (depending on variant). The colour palette includes Blanc White, Dynasty Red, Metal Black, Pearl White, Mica Blue and a choice of Concrete Grey or Snow Cyan with an accented black roof. All are supported with a black leather trim interior colour.

Inside, MIFA 9 embarks on a new era of comfort for both driver and passengers. Ease of entry and egress is made simple with power-sliding side doors (on the Executive and Luxe) that give access to a smartly packaged 2-2-3 seating format that allows plenty of room and central aisle access. An eight-seat model is expected to arrive early in 2023.

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In the top Luxe variant, all-new MIFA 9 is specified with Captain’s Chairs that come with heating, cooling, massage and recline function. Fold-out tray tables, footrests, individual touchscreen controls for the multi-zone climate control, 7 USB ports throughout the cabin, a 220V power outlet and the option of a 6, 8 or 12-speaker sound system complete the picture for passengers. The sliding third row seating allowing up to 1,010 litres of available luggage space when all 7 seats are filled, and up to 2,179 litres when just four seats are occupied. People moving has never been this easy or luxurious.

Up front, key vehicle data is fed to the driver via a dedicated 7-inch digital display, while additional sound, comfort and vehicle information can be accessed via a 12.3” touchscreen complete with wired Apple CarPlayTM and smartphone connectivity. Also available is a multi-function, leather, heated steering wheel, digital rear view mirror and wireless mobile charging pad.

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POWERTRAIN

At the heart of the all-new MIFA 9 is an 90kWh lithium-ion battery with cells from CATL, a respected global leader in battery technology and manufacturing, and a supplier to many tier one OEMs.

Packaged centrally in the vehicle to ensure optimal weight distribution and maximum internal cabin space, the battery can be charged via an 11kw charger in approximately 8.5 hours. DC fast-charging takes approximately 36 minutes to charge from 30-80%*.

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Powering the front wheels, the battery delivers 180kW and 350Nm, and consumes charge at a rate of between 21.3kWh and 21.8kWh per 100km. Depending on driving style and conditions, the all-new MIFA 9 has a maximum range of up to 440kms^.

In addition, regenerative braking turns kinetic energy into electrical power while helping slow the car down and feeding that power back into your battery.

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SAFETY

Safety is a non-negotiable of every new LDV model and the all-new MIFA 9 is no exception with its ultra-high strength safety cell and full suite of active and passive ADAS safety features to protect both driver and passengers.

Alongside driver, passenger, side and full-length curtain airbags, each MIFA 9 comes with the following as standard:

  • Blind Spot Detection
  • Autonomous Emergency Braking (AEB)
  • Adaptive Cruise Control
  • ABS, ESP & Emergency Brake Assist
  • Lane Departure Warning & Lane Change Assist
  • Fatigue Reminder & Attention Assist
  • Full LED Adaptive Headlights with Auto Beam Assist
  • Rear Collision Warning
  • Speed Assist System

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PRICE & OWNERSHIP

The all-new LDV MIFA 9 Mode starts from $106,000 RRP, followed by Executive from $117,000 RRP and Luxe from $131,000 RRP.

MIFA 9 Mode MIFA 9 Executive MIFA 9 Luxe
Battery 90kWh lithium ion 90kWh lithium ion 90kWh lithium ion
Max range (WLTP) 440km* 435km* 430km*
Consumption 21.3kW/h per 100km 21.5kW/h per 100km 21.8kW/h per 100km
Maximum power 180kW 180kW 180kW
Maximum torque 350Nm 350Nm 350Nm
Charging 30% to 80% in approx 36mins via DC Charger* 30% to 80% in approx 36mins
via DC Charger*
30% to 80% in approx 36mins via DC Charger*
Drive system Front wheel drive Front wheel drive Front wheel drive
Price RRP $106,000 $117,00 $131,000
Warranty 5yrs/200,000kms – vehicle

8yrs/200,000km – battery

5yrs/200,000kms – vehicle

8yrs/200,000km – battery

5yrs/200,000kms – vehicle

8yrs/200,000km – battery

Servicing 2-years/30,000km 2-years/30,000km 2-years/30,000km

Whether you’re an early adopter, SME or transport business, the all-new LDV MIFA 9 takes the worry out of motoring with a comprehensive, factory backed, 5-year/200,000km vehicle warranty and an 8-year/ 200,000km battery warranty.

Servicing intervals of once every 2 years / 30,000km. In addition, 5-years Roadside Assistance means coverage 24 hours a day, 7 days a week, 365 days a year, for the period of your manufacturer’s warranty.

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SUMMARY

“The all-new MIFA 9 transforms what people movers stand for. An exercise in design cool, high levels of standard safety and convenience features, zero tail-pipe emissions, and room for up to seven passengers to travel in luxury – and serene silence,” concludes Dinesh Chinnappa.

“Every major OEM is committed to developing electric vehicles but the growing influence of China’s EV market on the rest of the world is significant – and we in Australia are now benefiting from that influence with the arrival of the all-new MIFA 9,” concludes Dinesh Chinnappa, LDV General Manager.

The all-new LDV MIFA 9 is on sale now. Please visit https://www.ldvautomotive.com.au/ for more information.

About Rob Fraser 2504 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.