Honda’s Commitment To Sustainability AIMS 2011

News Honda Insight 500

Honda Motor Co. has set new global CO2 emission reduction targets on all products, to 30 percent by the end of 2020 (compared to year 2000 levels).

In addition to reducing CO2 emissions during production and the supply chain, Honda will strengthen its efforts to reduce CO2 emissions through all of its corporate activities. Honda will also strengthen its efforts to advance technologies in the area of total energy management, to reduce CO2 emissions through people’s everyday mobility.

Honda Motor Co. established its 2020 CO2 emission reduction targets within the Honda Environmental Vision in order to address the important business management issues of climate change and energy. At the same time, Honda introduced a global environmental slogan; “Blue Skies for Our Children.”

Honda has been pursuing its own environmental targets and is committed to proactive environmental conservation activities. In 2006, Honda set a goal to reduce global CO2 emissions from use of its motorcycles, automobiles and power products by 10 percent by the end of 2010 (compared to year 2000 levels). In 2010, the goal was attained by all products.

Honda has also established a new global environmental slogan as an expression of its commitment to progress its environmental efforts on a global basis; realising “the Joy and Freedom of Mobility” and “a Sustainable Society where People Can Enjoy Life”.

With this slogan, Honda will strive to become a leader in the area of environmental and energy technologies. The new global environmental slogan and symbol will be used with Honda’s internal and external environmental activities and communications around the world.

Honda engineers, who took on the challenge to meet the stringent new emissions standards of the 1970s U.S. Clean Air Act, used the phrase “blue skies for our children” as a passionate rallying cry to devote themselves to this effort. Honda wants to pass on the “joy and freedom of mobility to the next generation” (for our children), therefore, we want to realise a sustainable society where people can enjoy life (blue skies). This slogan continues to represent Honda’s passion toward its environmental commitment, which has not wavered and will remain resolute in the future.

The circular graphic represents the earth and sun with blue skies (clean air), clean water, and lush green land expressing the bounty of nature that is necessary for us to realise a sustainable society where people can enjoy life. The white line through the middle represents a road where freedom of mobility is realised, while the heart represents Honda’s thinking and passion toward our environmental commitment.

About Rob Fraser 1979 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.