Fords Smart Drive Outdoor Experience at AIMS

Ford’s “Smart Drive” at AIMS 2012
Ford Australia will introduce a “Smart Drive” outdoor experience at the Australian International Motor Show in Sydney next week.

The 4600 sq m “Smart Drive” experience is aimed at engaging showgoers with first-hand exposure to Ford’s show lineup and provide them with the opportunity to check out the features of Ford’s key show vehicles.

“The Ford stand is dynamic and the ‘Smart Drive’ experience is a key part of our strategy to showcase our Smart technologies and stimulate participation in a really exciting drive experience at the show,” Ford Australia President and CEO, Bob Graziano said.

“Our show stands are known for their customer involvement, creativity and energy and this year we wanted to take it to the next level,” he said.

“The Darling Harbour precinct is a perfect location for our ‘Smart Drive’ experience. It’s only 10 metres from the main Darling Harbour entrance and will be a must-see experience for all visitors to the show.”

“Smart Drive” links directly with Ford Australia’s indoors showroom exhibit, which showcases the future direction of Ford’s vehicles and technology.

As part of “Smart Drive”, Ford Australia has an undercover static display of 14 vehicles from its range – including Fiesta, Focus, Focus ST, Mondeo EcoBoost, Falcon G6E and XR6 ute – right through to the Ranger pickup. FPV’s GT RSPEC and Pursuit Ute will also be on display along with the Ford Performance Racing’s 2013 Car of the Future.

Showgoers will also be able to participate in a 10-minute “smart drive” of the new Focus Titanium, all-new Ford Kuga and Ranger Wildtrak around a specially constructed course that will highlight key technologies and capabilities of the vehicles.

Some of those technologies in the new Focus Titanium include Active City Stop, Active Park Assist and SYNC connectivity. Ford personnel will also demonstrate the new “open sesame” automatic tailgate in the Ford Kuga and there will be a “dyno” display showcasing the EcoBoost engine in the Falcon.

To demonstrate the Ranger’s off-road prowess, showgoers will be able to experience the tough truck’s Hill Descent / Ascent Control as it climbs over a specially created track.

The ‘Smart Drive’ display has been created using large shipping containers painted in Ford Blue Oval livery, which have been strategically placed to provide a partial off-road course for the Ranger, as well as dedicated areas to demonstrate the Focus Titanium’s Active Park Assist technology. Up to seven vehicles will circulate around the specially built track during the 10 days of the show.

Five other vehicles – including Ford Performance Racing’s V8 Supercar, will be stacked on the shipping containers to create a standout presence at the show.

Ford’s motor show stands in Australia have consistently had the longest dwell-times – the time showgoers spend on a particular stand.

The Ford stand at the last Sydney motor show won the converted Australian Event of the Year award in 2010, with independent research by the show organisers placing the Ford experience as the stand that had the most impact.

“The combination of Ford’s showroom of the future and the massive hands-on ‘Smart Drive’ experience demonstrate how Ford is Going Further to deliver a really memorable experience for all show visitors,” Graziano said.

Ford Smart Drive Experience

Outside Display

Fiesta Metal
Focus ST
Focus Trend sedan
All-New Ford Kuga
Territory Titanium
Mondeo Titanium EcoBoost hatch
Mondeo Zetec wagon
Falcon G6E EcoBoost
Falcon XR6 EcoLPi Ute
FPR “Car of The Future”
Outdoors Smart Drive Track

Focus Titanium
Ford Kuga
Ranger Wildtrak
Ranger (with accessories)
Container Display

Fiesta Zetec sedan
Focus Titanium sedan
Focus Titanium hatch
Ford Kuga Titanium

About Rob Fraser 1998 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, and was hooked on 4WDriving way back then. In addition to 4WD he is an avid motoring enthusiast and has maintained a strong interest in the industry ever since his teens. He has owned way too many cars in his time as well. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures. He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing.